docs: Improve hello world velocity for beginners

[adamdecaf]

What were you trying to do?

As a developer without ACH experience I need to integrate Moov's software into my business needs. The faster I'm able to iterate, develop code and ship the happier I am. Ideally the software is consistent and intuitive.

[adamdecaf]

Looking at the following popular projects README's: hugo | caddy | etcd | terraform | mattermost (FOSS chat app).

Roughy, the order of each README follows:

1. Logo
2. Links to community, documentation, build status, etc
3. Short, concise, and compelling feature list
   • Some contain examples
4. Install / Download / Build
5. Contributing
   • Issues, Code / PR, testing, feature requests

[adamdecaf]

@wadearnold Do you have suggestions for further improvements? #379 improves the README quite a lot. We'll expand as people give us feedback, but I'm not sure how much more detail to include.

[bkmoovio]

What still needs to be done on this?

[adamdecaf]

I'm not really sure. It'd be nice to have some newbies take a look and tell us what's confusing or missing.

[bkmoovio]

Users have created and sent test cases prior to these updates. Should we close?