WebLinc Google Analytics

A Workarea Commerce plugin for Google Analytics.

This plugin adds the Google Analytics (GA) script to the head of the site. It also adds an analytics adapter and registers several callbacks for Workarea events which send a payload of data to GA. This includes advanced ecommerce events, as well as custom events.

All OOTB events are listed below, payloads contain sample data.

Getting Started

Add the gem to your application's Gemfile:

# ...
gem 'workarea-google_analytics'
# ...

Update your application's bundle.

cd path/to/application
bundle

Configuration

To integrate your Workarea application with Google Analytics you need configure your host application with your Google Analytics tracking ID in the "Analytics" section on the configuration page within the admin UI.

Shared Payloads

These payloads are shared by many of the events detailed in the Summary of events below

Product Analytics data

Payload:

id: "4559F84840",
name: "Slim Ankle Pants",
sku: "292205283-4",
sale: false,
price: 31.56,
category: "Women's Pants"

---

Order Analytics Data

Payload:

site_name: 'Site Name',
id: 'CF6D17E28B',
promo_codes: ['10percentoff'],
shipping_service: 'USPS',
shipping_total: 7.00,
tax_total: 6.39,
total_price: 84.23,
tenders: 'Visa',
items: Order Item Analytics Data (below) for each item in order.

---

Order Item Analytics Data

Payload:

id: "4559F84840",
product_id: "4559F84840",
product_name:  "Slim Ankle Pants",
sku: "292205283-4",
price: 31.56,
quantity: 1,
category: "Women's Pants"

Summary of Events

Page View

• Sent on every page, along with other events.
• No payload.
• No Events

---

Category View

Sent on category show pages (aka product browse)

Payload:

name: "Women's Pants",
sort: "top_sellers",
page: 1,
filters: {
    color: ['Red', 'Blue'],
    size: ['Small'],
    price: ['30.0-39.99']
}

Sends 4 events:

category	action	label	value
'category'	'view'	"Women's Pants"
'category'	'view'	"top_sellers"
'category'	'view'	'page: 1'
'category'	'view'	'color: Red, Blue'
'category'	'view'	'size: Small'
'category'	'view'	'price: 30.0-39.99'

---

Search Results View

Sent on search results page

Payload:

terms: 'red shirt',
sort: 'relevance',
page: 1,
filters:  {
    size: ['Small'],
    price: ['30.0-39.99']
},
totalResults: 4

Sends 4 events:

category	action	label	value
'search results'	'view'	'red shirt'
'search results'	'view'	'relevance'
'search results'	'view'	'page: 1'
'search results'	'view'	'size : small'
'search results'	'view'	'price : 30.0-39.99'

---

Product List

Sent anywhere there are lists of products, including: product browse, search results, cart page, product recommendations, category summary content block, product list content block.

Payload:

name: 'Search results for "Red Shirt"', (name of the list e.g. 'Cart' or 'Custom product list') page: 1, per_page: 20, impressions: Product Analytics Data

Sends enhanced ecommerce event 'ec:addImpression' with the following options:

'id': "4559F84840",
'name': "Slim Ankle Pants",
'category': "Women's Pants",
'variant': "292205283-4",
'position': 1

---

Product Click

Triggered when a user clicks on any product summary in the storefront.

Payload: Product Analytics Data

Sends 3 events 'ec:addProduct' with the following options:

'id':"4559F84840",
'name': "Slim Ankle Pants",
'category': "Women's Pants",
'variant': "292205283-4",
'position': 1

'ec:setAction' click

list: payload.list (the product list name)

category	action	label	value
'product'	'click'	"Women's Pants"

---

Product Quickview

Triggered when a user opens a product quickview

Payload: Product Analytics Data

Sends 3 events

'ec:addProduct' with the following options:

'id':"4559F84840",
'name': "Slim Ankle Pants",
'category': "Women's Pants",
'variant': "292205283-4",

'ec:setAction' detail

category	action	label	value
'product'	'quickview'

---

Product View

Triggered when a user visits the product detail page

Payload - Product Analytics Data

Sends 2 events

'ec:addProduct' with the following options:

'id':"4559F84840",
'name': "Slim Ankle Pants",
'category': "Women's Pants",
'variant': "292205283-4",
'nonInteraction': true

'ec:setAction' detail

---

Add to cart

Triggered when add to cart button is clicked

Payload: Product Analytics Data

Sends 3 events

'ec:addProduct' with the following options:

'id':"4559F84840",
'name': "Slim Ankle Pants",
'category': "Women's Pants",
'variant': "292205283-4",
'price': 31.56,
'quantity': 1

'ec:setAction' add

category	action	label	value
'product'	'click'	'add to cart'

---

Cart View

Triggered when the cart page is opened, including cart summaries (drawer or dropdown)

Payload: Order Analytics Data

Sends 2 events

'ec:addProduct' for each product in cart with the following options:

'id': "5AE9E86D6C",
'name': "Slim Ankle Pants",
'category': "Women's Pants",
'variant': "292205283-4",
'price': 31.56,
'quantity': 1
'nonInteraction': true

'ec:setAction' 'checkout' { 'step' : 1 }

---

Update Cart Item

Triggered when a cart item is updated (quantity changed)

Payload: Order Item Analytics Data

category	action	label	value
'product'	'click'	'update cart'

---

Add To Cart Confirmation

Triggered when a cart item is added to the cart (confirmation dialog)

Payload: Order Item Analytics Data

category	action	label	value
'Add To Cart'	'confirm'	'item added'

---

Remove from Cart

Triggered when a product is removed from the cart

Payload: Order Item Analytics Data

Sends 3 events

'ec:addProduct' with the following options:

'id': "5AE9E86D6C",
'name': "Slim Ankle Pants",
'category': "Women's Pants",
'variant': "292205283-4",
'price': 31.56,
'quantity': 1

'ec:setAction' remove

category	action	label	value
'product'	'click'	'remove from cart'

---

Checkout Login

Triggered when user logs in during checkout

Payload: none

category	action	label	value
'checkout'	'start'	'login'

---

Checkout Guest

Triggered when user begins checkout as a guest (no login)

Payload: none

category	action	label	value
'checkout'	'start'	'guest'

---

Checkout Addresses View

Triggered on the Addresses step of checkout

Payload: Order Analytics Data

'ec:addProduct' for each product in cart with the following options:

'id': "5AE9E86D6C",
'name': "Slim Ankle Pants",
'category': "Women's Pants",
'variant': "292205283-4",
'price': 31.56,
'quantity': 1
'nonInteraction': true

'ec:setAction' 'checkout' { 'step' : 2 }

---

Checkout Shipping View

Triggered on the Shipping step of checkout

'ec:addProduct' for each product in cart with the following options:

'id': "5AE9E86D6C",
'name': "Slim Ankle Pants",
'category': "Women's Pants",
'variant': "292205283-4",
'price': 31.56,
'quantity': 1
'nonInteraction': true

'ec:setAction' 'checkout' { 'step' : 3 }

---

Checkout Payment View

Triggered on the Payment step of checkout

'ec:addProduct' for each product in cart with the following options:

'id': "5AE9E86D6C",
'name': "Slim Ankle Pants",
'category': "Women's Pants",
'variant': "292205283-4",
'price': 31.56,
'quantity': 1
'nonInteraction': true

'ec:setAction' 'checkout' { 'step' : 4 }

---

Checkout Payment Selected

Triggered when a payment option is clicked on the payment step of checkout.

Payload:

type: 'new card'

'ec:setAction' 'checkout_option' { step: 4, option: payload.name }

---

Checkout order placed

Triggered on the order confirmation page of checkout

Payload: Order Analytics Data

'ec:addProduct' for each product in cart with the following options:

'id': "5AE9E86D6C",
'name': "Slim Ankle Pants",
'category': "Women's Pants",
'variant': "292205283-4",
'price': 31.56,
'quantity': 1
'nonInteraction': true

'ec:purchase' with the following options:

'id': 'CF6D17E28B',
'affiliation': 'Site Name',
'revenue': 84.23,
'tax': 6.39,
'shipping': 7.00,
'coupon': ['10percentoff']

---

Checkout Signup

Triggered when user signs up for email notification in checkout

Payload: none

category	action	label	value
'checkout'	'signup'

---

Login

Triggered when user logs in to their account (not in checkout)

Payload: none

category	action	label	value
'account'	'login'

---

Logout

Triggered when user logs in to their account (not in checkout)

Payload: none

category	action	label	value
'account'	'logout'

---

Forgot Password

Triggered when user submits the forgot password form

Payload: none

category	action	label	value
'account'	'forgot password'

---

Signup

Triggered when user creates a new account (not in checkout)

Payload: none

category	action	label	value
'account'	'signup'

---

Share

Triggered when user clicks on one of the share buttons

Payload:

type: share_type e.g. 'facebook'

category	action	label	value
'share'	'click'	'facebook'

---

Email Signup

Triggered when user signs up for email notifications (not in checkout)

Payload: none

category	action	label	value
'email'	'signup'

---

Primary Navigation Click

Triggered when user clicks on a link in the primary navigation

Payload:

name: 'Sale'
url: 'www.yoursite.com/sale'

category	action	label	value
'nav'	'select'	'Sale'

---

Checkout Edit

Triggered when user clicks on an 'edit' button in checkout to change address or shipping.

Payload:

type: step to edit ('addresses', 'shipping')

category	action	label	value
'Edit Button'	'click'	'addresses'

---

Flash Message

Triggered when a system flash message is shown

Payload:

type: type (success | error | info)

category	action	label	value
'Flash Messaging'	'Flash Messaging Triggered'	'success'

---

Validation Error

Triggered when a jQuery validation message is displayed

Payload:

location: checkout_page

Note: if this event happens outside fo checkout the location is set to 'application'

category	action	label	value
'JavaScript Validaton Error'	'JavaScript Validation Error Triggered'	'checkout - payment'

Workarea Commerce Documentation

See https://developer.workarea.com for Workarea Commerce documentation.

License

Workarea Google Analytics is released under the Business Software License