Merge pull request #928 from w3c-ccg/719-consider-improving-introduction

feat: intro update

docs/index.html

@@ -204,12 +204,49 @@
       <h2>Introduction</h2>
 
       <p>
-        This specification is designed to enable global supply chain stakeholders to benefit from emerging technological web
-        standards like the Verifiable Credential (VC) Data Model, Linked Data (i.e. JSON-LD), and the Decentralized Identifier
-        (DID) Spec. This specification is relevant to prevalent supply chains but also allows for other use cases across a
-        variety of market segments. The corresponding data exchange schemas are modeled for Verifiable Credentials, which is a
-        standard for cryptographically signing business data. Schema semantics are precisely defined by use of Linked Data
-        which leverage established vocabularies such as schema.org, GS1, and UN/CEFACT.
+        In streamlining operations and reacting to increasing expectations of market transparency and traceability,
+        global supply chains are undergoing continuous digital transformation. At the same time, the surfaces
+        exposed to cyber attacks are increasing. These vulnerabilities of critical society infrastructure are 
+        recognized by governments around the world, clearly described in this US Presidential Order: 
+      </p>
+
+      <p>
+        <cite>
+          The private sector must adapt to the continuously changing threat environment, ensure its products are built and operate 
+          securely, and partner with governments to foster a more secure cyberspace.  In the end, the trust we place in 
+          our digital infrastructure should be proportional to [the trustworthiness and transparency of that infrastructure, and] to the 
+          consequences [that may be incurred] if that trust is misplaced.
+        </cite>
+        <br/>
+        Source: <a href="https://www.whitehouse.gov/briefing-room/presidential-actions/2021/05/12/executive-order-on-improving-the-nations-cybersecurity/">
+          https://www.whitehouse.gov/briefing-room/presidential-actions/2021/05/12/executive-order-on-improving-the-nations-cybersecurity/</a>
+      </p>
+
+      <p>
+        Similar recognition is seen in this Digital Strategy statement from the European Commission: 
+      </p>
+
+      <p>
+        <cite>
+          The digital transformation of society [...] has expanded the threat landscape and is 
+          bringing about new challenges, which require adapted and innovative responses.
+          Now any disruption, even one initially confined to one entity or one sector, can have [more broad, cascading effects], 
+          potentially resulting in far-reaching and long-lasting negative impacts in the delivery of services across the whole 
+          internal market.
+        </cite>
+        <br/>
+        Source: <a href="https://digital-strategy.ec.europa.eu/en/library/proposal-directive-measures-high-common-level-cybersecurity-across-union">
+          https://digital-strategy.ec.europa.eu/en/library/proposal-directive-measures-high-common-level-cybersecurity-across-union</a>
+      </p>
+      <p>
+        The goal of this specification is to provide a path towards a secure digitized global supply chain. It does so by 
+        leveraging modern cryptography and web technology standards like the <a 
+        href="https://www.w3.org/TR/vc-data-model-2.0/">Verifiable Credential Data Model</a> (<a 
+        href="https://www.w3.org/TR/vc-data-model-2.0/">VCDM</a>), <a 
+        href="https://www.w3.org/TR/json-ld11/">JSON for Linked Data</a> (<a 
+        href="https://www.w3.org/TR/json-ld11/">JSON-LD</a>), and <a 
+        href="https://www.w3.org/TR/did-core/">Decentralized Identifiers</a> (<a 
+        href="https://www.w3.org/TR/did-core/">DIDs</a>).
       </p>
 
       <h3>Supply Chain Digitization</h3>