An Exploratory Data and a Market Basket Analysis on some public retail data (more info here).
It aims to demonstrate how vital such an analysis can become in a retailer's marketing strategy with little effort.
Stores nowadays sit on enormous piles of data that contain lots of unexploited value.
Such an analysis may put each entrepreneur ahead of their competition.
For example, in this certain dataset , strong associations are exhibited among
- tea plates of different colors
- certain napkins with certain papercups and plates (apparently for parties)
- some teacups-saucer sets with a cakestand
- certain pieces of christmas decoration An so on.
Such insights may become gamechangers...