Add logo assets

assets/README.md

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+# Velero Assets
+
+This folder contains logo images for Velero in gray (for light backgrounds) and white (for dark backgrounds like black tshirts or dark mode!) – horizontal and stacked… in .eps and .svg.
+
+## Some general guidelines for usage
+
+• Don’t alter the logos/graphics: resize, reformat, recolor. Keep them intact.
+
+• Don’t separate the word mark (Velero) from the icon) – we are still building a strong name and identity – and the logo by itself doesn’t have any strong recognition or association with as yet: so best practice keep the two together. Nike kept its name with the swoosh for quite some time before the swoosh became iconic.
+
+• Don’t append the name to another brand – let it stand alone!