Tidy up of the "more info" page.

faq.md

@@ -42,12 +42,6 @@ want to use UML (for various reasons), the C4 model helps introduce some structu
 architecture is communicated. For many teams, the C4 model is sufficient. And for others, perhaps it's a stepping stone 
 to UML.
 
-## How many people use the C4 model?
-The honest answer is that nobody knows. Simon has personally taught the C4 model to somewhere over 10,000 people in 
-more than 30 countries; with conference talks, videos, books and articles reaching many more than this. Other people 
-are also teaching, speaking and writing about the C4 model too. It's definitely being used though, in organisations 
-ranging from startups to global household names.
-
 ## Why doesn't the C4 model cover business processes, workflows, state machines, domain models, data models, etc?
 
 The focus of the C4 model is the static structures that make up a software system, at different levels of abstraction. 

more.md

@@ -15,6 +15,12 @@ It forms the basis for his [workshop](https://simonbrown.je#workshop3) and inclu
 
 [![The C4 model for visualising software architecture book](/images/book-small.png)](https://leanpub.com/visualising-software-architecture)
 
+It is also referenced in the following books:
+
+- [Fundamentals of Software Architecture](https://www.oreilly.com/library/view/fundamentals-of-software/9781492043447/) (Mark Richards, Neal Ford)
+- [Design It!](https://pragprog.com/titles/mkdsa/design-it/) (Michael Keeling)
+- [Software Architecture with Spring 5.0](https://www.packtpub.com/free-ebook/software-architecture-with-spring-5-0/9781788992992) (René Enríquez, Alberto Salazar)
+- [Software Architecture](https://leanpub.com/software-architecture) (Cesare Pautasso)
 
 ## Presentations
 
@@ -36,23 +42,30 @@ Recorded at "Agile on the Beach 2019", July 2019
 </tr>
 </table>
 
+## Who is using C4?
+
+Simon has personally taught the C4 model to 10,000+ people in 30+ countries;
+with conference talks, videos, books, and articles reaching many more than this.
+Other people are also teaching, speaking, and writing about the C4 model,
+plus it's been [integrated into a number of tools](/tooling).
+Here are some case studies:
+
+- Spotify: [Spotify Engineering: Software Visualization - Challenge, Accepted](https://engineering.atspotify.com/2022/07/software-visualization-challenge-accepted/)
+- Boots: [The Engineering Leader: A Moment on C4 Architectural Design with Amar Mehan](https://www.theengineeringleader.com/1946930/10648894-a-moment-on-c4-architectural-design-with-amar-mehan)
+- Decathlon: [Navigating Software Architecture at Scale: Insights from Decathlon’s Architecture Process](https://www.infoq.com/news/2024/07/decathlon-architecture-process/)
+- Co-op: [LinkedIn post](https://www.linkedin.com/posts/popovdenys_diagramming-platforms-architecture-activity-7220039863813763073-1XQ3/)
+
 ## Other
 
-And here are some of the significant resources that reference the C4 model:
+And here are some other resources that reference the C4 model:
 
+- [Wikipedia](https://en.wikipedia.org/wiki/C4_model)
 - [InfoQ: The C4 model for software architecture](https://www.infoq.com/articles/C4-architecture-model)
 - [InfoQ: O modelo C4 de documentação para Arquitetura de Software](https://www.infoq.com/br/articles/C4-architecture-model)
 - [InfoQ: 用于软件架构的C4模型](https://www.infoq.com/cn/articles/C4-architecture-model)
 - [InfoQ: ソフトウェアアーキテクチャのためのC4モデル](https://www.infoq.com/jp/articles/C4-architecture-model)
-- [Spotify Engineering: Software Visualization - Challenge, Accepted](https://engineering.atspotify.com/2022/07/software-visualization-challenge-accepted/)
-- [The Engineering Leader: A Moment on C4 Architectural Design with Amar Mehan](https://www.theengineeringleader.com/1946930/10648894-a-moment-on-c4-architectural-design-with-amar-mehan)
 - [Open Agile Architecture™, a Standard of The Open Group](https://publications.opengroup.org/c208)
 - [Agile Architecture Modeling using the ArchiMate® Language](https://publications.opengroup.org/g20e)
-- [Fundamentals of Software Architecture](https://www.oreilly.com/library/view/fundamentals-of-software/9781492043447/) (Mark Richards, Neal Ford)
-- [Design It!](https://pragprog.com/titles/mkdsa/design-it/) (Michael Keeling)
-- [Software Architecture with Spring 5.0](https://www.packtpub.com/free-ebook/software-architecture-with-spring-5-0/9781788992992) (René Enríquez, Alberto Salazar)
-- [Software Architecture](https://leanpub.com/software-architecture) (Cesare Pautasso)
 - [Martin Fowler: Building Infrastructure Platforms - Communicate your technical vision](https://martinfowler.com/articles/building-infrastructure-platform.html#CommunicateYourTechnicalVision) (Poppy Rowse and Chris Shepherd)
-- [Wikipedia](https://en.wikipedia.org/wiki/C4_model)
-
-The Structurizr DSL (designed to support the C4 model) has also appeared on the [ThoughtWorks Tech Radar - Techniques - Diagrams as code](https://www.thoughtworks.com/radar/techniques/diagrams-as-code).
+- [ThoughtWorks Tech Radar - Techniques - Diagrams as code](https://www.thoughtworks.com/radar/techniques/diagrams-as-code) (includes the Structurizr DSL)
+- [ThoughtWorks Tech Radar - Platforms - IcePanel](https://www.thoughtworks.com/radar/platforms/icepanel)