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Add MMM ROAS Priors Case Study#916

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juanitorduz merged 15 commits intomainpymc-labs/pymc-marketing:mainfrom mmm_roas_casestudypymc-labs/pymc-marketing:mmm_roas_casestudyCopy head branch name to clipboardAug 12, 2024

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Commits on Aug 6, 2024

• model and data init

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• make it work

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Commits on Aug 7, 2024

• add intro

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• add nb to index and references

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• first complete iteration

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• improve formatting

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• split paragraph

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• pyprojroot

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• typos

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Commits on Aug 9, 2024

• add conclusion section

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• improve intro

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• Merge branch 'main' into mmm_roas_casestudy

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Commits on Aug 11, 2024

• Merge branch 'main' into mmm_roas_casestudy

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Commits on Aug 12, 2024

• Merge branch 'main' into mmm_roas_casestudy

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• typos and feedback

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