Code

MMM Case Study from PyData Global#1044

Code

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juanitorduz merged 25 commits intomainpymc-labs/pymc-marketing:mainfrom mmm_casestudypymc-labs/pymc-marketing:mmm_casestudyCopy head branch name to clipboardOct 17, 2024

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Commits

Commits on Oct 17, 2024

• read data

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• model fit init

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• cleanup

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• watermark

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• budget allocation init

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• pilot contribution plots

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• pilot spend plots

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• complete code study

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• text init

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• media deep dive init

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• first complete iteration

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• intro and conclusion

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• title

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• compare optimization against actuals

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• channel contribution comparison

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• add story about comparison of bdget optimization

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• add noise level conditon error

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• lint

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• empty

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• add noise level test

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• undo change

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• fix labels

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• nb feedbakc

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• relax probab condition

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• better spacing

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