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Update README.md (#893)
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@juanitorduz @twiecki
juanitorduz authored and twiecki committed Sep 10, 2024
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Expand Up @@ -41,7 +41,7 @@ Explore these topics further by watching our video on [Bayesian Marketing Mix Mo

## Quick Installation Guide for Marketing Mix Modeling (MMM) & CLV

To dive into MMM and CLV analytics, set up a specialized environment, `marketing_env`, via conda-forge:
To dive into MMM and CLV analytics, set up a specialized Python environment, `marketing_env`, via conda-forge:

```bash
conda create -c conda-forge -n marketing_env pymc-marketing
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