Blog post for KubeCon NA 2024

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diff --git a/content/en/announcements/kubecon-na-2024.md b/content/en/announcements/kubecon-na-2024.md
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+---
+title: KubeCon North America 2024
+date: 2024-10-15
+expiryDate: 2024-11-15
+---
+
+<i class="fas fa-bullhorn"></i> Join us in Salt Lake City for
+[**KubeCon + CloudNativeCon North America 2024**](/blog/2024/kubecon-na/) ,
+November 12 - 15, 2024
diff --git a/content/en/blog/2024/kubecon-na.md b/content/en/blog/2024/kubecon-na.md
@@ -0,0 +1,117 @@
+---
+title: Join us for OpenTelemetry Talks and Activities at KubeCon NA 2024
+linkTitle: KubeCon NA '24
+date: 2023-10-02
+author: '[Severin Neumann](https://github.com/svrnm) (Cisco)'
+---
+
+The OpenTelemetry project maintainers, members of the governance committee, and
+technical committee are thrilled to be at [KubeCon NA][] in Salt Lake City from November
+12 - 15, 2024.
+
+Read on to learn about all the things related OpenTelemetry during KubeCon.
+
+## OpenTelemetry Contribfest
+
+Join the OpenTelemetry maintainers for the
+[OpenTelemetry Contribfest](https://sched.co/1hoyF) to make the project better
+for everyone. You can choose between several opportunities to contribute, and
+you can count on maintainers from different project areas to help you on your
+first steps: documentation, Collector, Java, JS, Ruby, Python, .NET, and more.
+
+## KubeCon Talks and Maintainer Sessions
+
+- **[Jaeger: Distributed Tracing with Jaeger and OpenTelemetry | Project Lightning Talk](https://sched.co/1iW8S)**<br>
+  by Jaeger Maintainers<br> Tuesday November 12, 2024 9:59am - 10:04am MST
+- **[OpenTelemetry: OpenTelemetry in Five Minutes | Project Lightning Talk](https://sched.co/1iW8Y)**<br>
+  by OpenTelemetry Maintainers<br> Tuesday November 12, 2024 10:13am - 10:18am
+  MST
+- **[OpenTelemetry: The OpenTelemetry Hero’s Journey: Working with Open Source Observability | Project Lightning Talk](https://sched.co/1iW8e)**<br>
+  Tuesday November 12, 2024 10:27am - 10:32am MST
+- **[OpenTelemetry: The Future of Network Monitoring, eBPF for Low-Level Insights | Project Lightning Talk](https://sched.co/1iW8k)**<br>
+  Tuesday November 12, 2024 10:41am - 10:46am MST
+- **[Lightning Talk: Minimizing Data Loss Within the OpenTelemetry (OTel) Collector](https://sched.co/1i7kC)**<br>
+  by Alex Kats, Capital One<br> Tuesday November 12, 2024 6:05pm - 6:10pm MST
+- **[Optimizing LLM Performance in Kubernetes with OpenTelemetry](https://sched.co/1i7lA)**<br>
+  by Ashok Chandrasekar, Google & Liudmila Molkova, Microsoft<br> Wednesday
+  November 13, 2024 2:30pm - 3:05pm MST
+- **[Unifying Observability: Correlating Metrics, Traces, and Logs with Exemplars and OpenTelemetry](https://sched.co/1i7lJ)**<br>
+  by Kruthika Prasanna Simha & Charlie Le, Apple<br> Wednesday November 13, 2024
+  2:30pm - 3:05pm MST
+- **[OpenTelemetry Project Update](https://sched.co/1hovy)**<br> by Alolita
+  Sharma, Apple; Juraci Paixão Kröhling, Grafana Labs; Ted Young, ServiceNow;
+  Morgan Mclean, Splunk; Daniel Dyla, Dynatrace<br> Wednesday November 13, 2024
+  3:25pm - 4:00pm MST
+- **[Using OpenTelemetry for Deep Observability Within Messaging Queues](https://sched.co/1i7li)**<br>
+  by Shivanshu Raj Shrivastava & Ekansh Gupta, SigNoz<br> Wednesday November 13,
+  2024 3:25pm - 4:00pm MST
+- **[Distributed Tracing with Jaeger and OpenTelemetry](https://sched.co/1hoyb)**<br>
+  by Jonah Kowall, Independent & Pavol Loffay, Red Hat<br> Wednesday November
+  13, 2024 4:30pm - 5:05pm MST
+- **[Understanding How OpenTelemetry Network Uses eBPF for Network Observability](https://sched.co/1how7)**<br>
+  by Shivanshu Raj Shrivastava, SigNoz & Jonathan Perry, PerfPod<br> Wednesday
+  November 13, 2024 5:25pm - 6:00pm MST
+- **[The OTTL Cookbook: A Collection of Solutions to Common Problems](https://sched.co/1i7mZ)**<br>
+  by Tyler Helmuth, Honeycomb & Evan Bradley, Dynatrace<br> Wednesday November
+  13, 2024 5:25pm - 6:00pm MST
+- **[Lesson’s Learned Adopting OpenTelemetry at Scale](https://sched.co/1i7nC)**<br>
+  by Alex Arnell, Heroku / Salesforce<br> Thursday November 14, 2024 11:00am -
+  11:35am MST
+- **[How We Made OpenTelemetry Be Our Fitness Tracker for Your CI/CD Pipelines!](https://sched.co/1i7nM)**<br>
+  by Nicolas Woerner, Clario & Andreas Grabner, Dynatrace<br> Thursday November
+  14, 2024 11:00am - 11:35am MST
+- **[Low-Overhead, Zero-Instrumentation, Continuous Profiling for OpenTelemetry](https://sched.co/1i7nz)**<br>
+  by Christos Kalkanis, Elastic<br> Thursday November 14, 2024 2:30pm - 3:05pm
+  MST
+- **[Fluent Bit: Better Pipelines for Observability](https://sched.co/1hoxB)**<br>
+  by Eduardo Silva, Chronosphere<br> Thursday November 14, 2024 4:30pm - 5:05pm
+  MST
+- **[Mastering OpenTelemetry Collector Configuration](https://sched.co/1i7ot)**<br>
+  by Steve Flanders, Cisco<br> Thursday November 14, 2024 4:30pm - 5:05pm MST
+- **[Tutorial: OpenTelemetry Hands-on - Automatic and Manual Instrumentation for Java and Python Apps](https://sched.co/1i7pd)**<br>
+  by Matthias Haeussler, Novatec Consulting GmbH & Tiffany Jernigan,
+  Independent<br> Friday November 15, 2024 11:00am - 12:30pm MST
+- **[Contribfest: OpenTelemetry Contribfest](https://sched.co/1hoyF)**<br> by
+  OpenTelemetry Maintainers<br> Friday November 15, 2024 4:00pm - 5:30pm MST
+
+## Observability Day
+
+_[Observability Day][] fosters collaboration, discussion, and knowledge sharing of
+cloud-native observability projects_. This event will be held on November 12, 2024
+from 9am to 6pm. [Check the full schedule](https://colocatedeventsna2024.sched.com/overview/type/Observability+Day)
+to find your favorite talks about Observability and OpenTelemetry.
+
+> <i class="far fa-exclamation-triangle"></i> **IMPORTANT access note**: You
+> need an _in-person all-access_ pass for on-site access to **Observability
+> Day**. For details, see [KubeCon registration][]. If you have a virtual ticket,
+> you will be able to follow **Observability Day** through a live stream.
+
+## OpenTelemetry Observatory
+
+Drop by and say _"Hi!"_ at OpenTelemetry Observatory presented by Splunk in the
+Expo Hall. This will be a place for informal chats, meetups, and other
+discussions led by OpenTelemetry community members and maintainers.
+
+If you’d like to participate and lead a discussion or short presentation, reach
+out to the
+[OpenTelemetry End User Working Group](https://cloud-native.slack.com/archives/C01RT3MSWGZ)
+to indicate your interest.
+
+You can help us improve the project by sharing your thoughts and feedback about
+your OpenTelemetry adoption, implementation, and usage.
+
+We will create action items from your comments as appropriate. Check
+[#otel-user-research][] in CNCF's Slack instance for results and action item
+updates to come after KubeCon EU.
+
+Come join us to listen, learn, and get involved in OpenTelemetry.
+
+See you in Salt Lake City!
+
+[kubecon na]:
+  https://events.linuxfoundation.org/kubecon-cloudnativecon-north-america/
+[Observability Day]:
+  https://events.linuxfoundation.org/kubecon-cloudnativecon-north-america/co-located-events/observability-day/
+[kubecon registration]:
+  https://events.linuxfoundation.org/kubecon-cloudnativecon-north-america/register/
+[#otel-user-research]: https://cloud-native.slack.com/archives/C01RT3MSWGZ
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