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Myronkaifung move revenueanalytics (#1645)
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* move revenue analytics to Guides>Playbooks

* move to Guides>Launch instead

* rename file, update meta.ts

* fix links

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Co-authored-by: Myron Fung <[email protected]>
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myronkaifung and Myron Fung authored Nov 25, 2024
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3 changes: 2 additions & 1 deletion pages/guides/launch/_meta.ts
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Expand Up @@ -4,5 +4,6 @@ export default {
"analyze-conversions": "Analyze Conversions",
"build-user-flows": "Build User Flows",
"track-user-retention": "Track User Retention",
"define-cohorts": "Define Cohorts"
"define-cohorts": "Define Cohorts",
"revenue-analytics": "Revenue Analytics"
}
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Expand Up @@ -21,7 +21,7 @@ Whether you have a transactions based business model or a subscription based bus
![image](/arpu.webp)
5. CAC aka Customer Acquisition Cost: i.e how much money do we have to spend to acquire a user (do I have to spend 5$ on marketing spend or $20 etc). A good acquisition strategy would mean LTV/ CAC > 1

The [following FAQ](/docs/features/revenue_analytics#what-should-be-the-shape-of-the-data-to-analyze-these-metrics) explains what the shape of the data should be to build the above revenue metrics.
The [following FAQ](/guides/launch/revenue-analytics#what-should-be-the-shape-of-the-data-to-analyze-these-metrics) explains what the shape of the data should be to build the above revenue metrics.

NOTE: You can look at how to build these metrics in Mixpanel by leveraging our [Ecomm template](https://mixpanel.com/project?show-template-selector=true) on either your data or our public demo data set. Here is a [public dashboard](https://mixpanel.com/p/DnjPvUbyke46TtZ9AeCGCs) to give you a view on the metrics you can build

Expand Down Expand Up @@ -60,7 +60,7 @@ We've got 2 new **computed properties** to help you with subscription revenue me
3. 0 -> 5 = new [zero to positive]
4. 5 -> 20 = upgrade [positive to more positive]
5. 5 -> 5 = flat [no change]
NOTE: all are these are functionalities on [historical profile properties](https://docs.mixpanel.com/docs/data-structure/user-profiles#importing-historical-profile-values)
NOTE: all are these are functionalities on [historical profile properties](/docs/data-structure/user-profiles#importing-historical-profile-values)
![image](/computed_props.png)

When creating a revenue metric eg incremental MRR in the last one month, you have two controls to help with it
Expand All @@ -79,7 +79,7 @@ We also have the ability for you to look at the latest value as of time-period,
Please ensure once you setup the Warehouse Connectors, you have Mirror Mode turned on to ensure your data is 100% in sync with the WH even if the WH data is updated
- For Transactions based models - Please send purchase value as a event property on every purchase event. Example: `(Event: Purchase completed, {item: clothing, price: $100})`
- For Subscription based models -
- Please send a monthly snapshot of the revenue per user/ account as a historical profile property. More details [here](https://docs.mixpanel.com/docs/data-structure/user-profiles#importing-historical-profile-values)
- Please send a monthly snapshot of the revenue per user/ account as a historical profile property. More details [here](/docs/data-structure/user-profiles#importing-historical-profile-values)
- If a user/ account is not active, please set the revenue data to zero for the immediate month following so we can tag this as a churned user/ account.
#### We have multiple SKUs per account, each with it’s own contract. Can we send this as a revenue object property for an account?
Today, we do not support profile history for object type properties
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