When designing HPE applications and websites, please refer to HPE BrandCentral link (requires login) for more usage details.
We use three different typefaces to create communications, depending on the format and situation: Arial, MetricHPE and HPE Simple. Arial is our internal typeface. It is widely available and should be used for all internal and day-today communications. MetricHPE and HPE Simple typefaces should be used for external, designed communication. Please see the International Typefaces section for exceptions.
The weights and styles pictured here are approved for use in all external Hewlett Packard Enterprise communications. Use MetricHPE for headlines, subheads and main body copy in external printed and digital HPE communications wherever possible.
Partner agencies working on HPE projects can download the font here at no cost. Partner agencies are not allowed to distribute MetricHPE to subcontracted resources. Please have any subcontracted resources register for Brand Central to obtain the font directly from us.
HPE Simple is used for page numbers, numerical callouts and infographics. It can be used in copy that supports numerical callouts if the text is around ten words or less. It should not be used in titles, subtitles or body copy.
Arial is our fallback typeface (also known as system typeface) for use with desktop applications and documents, such as PowerPoint, Microsoft Word and Outlook. Use Arial for day-to-day communications and when referncing HPE Metric is not possible.
Legal Stuff
Hewlett Packard Enterprise, the Hewlett Packard Enterprise Logo, HPE and Hewlett Packard Enterprise product marks are trademarks of Hewlett Packard Enterprise Company and/or its affiliates or licensors. They may only be used to refer fairly and accurately to Hewlett Packard Enterprise and its products and services, subject to the guidelines herein.
Any other use may result in consequences for the user. For example, a third party may not use Hewlett Packard Enterprise trademarks in a manner likely to mislead consumers as to affiliation with Hewlett Packard Enterprise, sponsorship or endorsement by Hewlett Packard Enterprise, or as to the origin of any products or services. Any use of Hewlett Packard Enterprise trademarks that is likely to confuse or mislead the public is unlawful and expressly prohibited.
Occasionally, Hewlett Packard Enterprise enters into a written agreement with another company to jointly promote a product or service. In these cases, Hewlett Packard Enterprise may allow the use of its trademarks on communications to endorse the service or product. Joint promotions require a full review of content and design by a Hewlett Packard Enterprise marketing or marketing communications manager. The Hewlett Packard Enterprise logo must be used in accordance with our logo standards and our brand relationship guidelines.
Our company brand name is Hewlett Packard Enterprise, regardless of the typeface in which it appears. Use of HPE as an abbreviation is permissible in certain situations as set forth in these guidelines. When referring to our products and services, always use Hewlett Packard Enterprise and HPE as adjectives modifying a generic noun. For example, Hewlett Packard Enterprise computers or HPE support services. When used in editorial text: the first letter of each word in Hewlett Packard Enterprise and every letter in HPE should be capitalized; Hewlett Packard Enterprise and HPE should appear in the same typeface as surrounding text; and Hewlett Packard Enterprise and HPE should be separated from product model numbers and names by a minimum of one-half character space. For example, Hewlett Packard Enterprise Servers or HPE BladeSystem Servers. Company Trade Name
The company trade name of the U.S. parent corporation is Hewlett Packard Enterprise Company. The company trade name is always used as a noun. When referring to Hewlett Packard Enterprise in formal documentation (i.e., annual reports, financial reports), the full company name is preferred. In other cases the company may be referred to simply as Hewlett Packard Enterprise. The company trade name should appear in the same typeface as surrounding text.