Make a big mental shift

tests/ttw/test_homepage.py

@@ -39,7 +39,7 @@ def fill_form(self, amount, credit_card_number, expiration, cvv,
 
 
     def test_loads_for_anon(self):
-        assert self.css('#banner h1').text == 'Pay for open source.'
+        assert self.css('#banner h1').text == 'Invest in open source.'
         assert self.css('#header .sign-in button').html.strip()[:17] == 'Sign in / Sign up'
 
     def test_redirects_for_authed_exclamation_point(self):

www/index.spt

@@ -13,7 +13,7 @@ if not user.ANON:
 suppress_banner = True
 suppress_sidebar = True
 page_id = "homepage"
-banner = "Pay for Open Source"  # goofy w/ suppress_banner, it's for <title>
+banner = "Invest in Open Source"  # goofy w/ suppress_banner, it's for <title>
 
 npayments = website.campaign_npayments
 raised = website.campaign_raised
@@ -35,7 +35,7 @@ result
 {% block head %}
     <link rel="publisher" href="https://plus.google.com/104524895706770139568">
     <link type="application/opensearchdescription+xml" rel="search" href="/opensearch.osdd" />
-    <meta name="description" content="Pay for open source on Gratipay." />
+    <meta name="description" content="Invest in open source on Gratipay." />
     <meta name="fb:app_id" content="229465400522758" />
     <meta name="og:type" content="website" />
     <meta name="og:url" content="https://gratipay.com/" />
@@ -63,7 +63,7 @@ $(document).ready(function() {
 
     <fieldset id="banner">
         <h1>
-            <span class="pending">{{ _("Pay for open source.") }}</span>
+            <span class="pending">{{ _("Invest in open source.") }}</span>
             <span class="complete">{{ _("Payment complete!") }}</span>
         </h1>
 
@@ -100,7 +100,7 @@ $(document).ready(function() {
 
     <div class="payment-complete" style="display: none;">
         <p class="instructions">
-            {{ _("Thank you for paying for open source!") }} &#x1f483;
+            {{ _("Thank you for investing in open source!") }} &#x1f483;
         </p>
         <div class="important-button" class="important-button">
             <a class="button large selected invoice" href="">{{ _("View Invoice") }}</a>
@@ -164,28 +164,36 @@ $(document).ready(function() {
         </section>
 
         <section class="materials">
+
             <p class="prose">
-                {{ _( 'Open source boosts the productivity of your developers {a}by 20%{_a}. Companies fund half of open source through developer time.'
-                    , a='<a href="https://medium.com/@nayafia/open-source-was-worth-at-least-143m-of-instagram-s-1b-acquisition-808bb85e4681">'|safe
-                    , _a='</a>'|safe
+                {{ _( "From {varnish} to {vuejs}, {drf} to {django} itself, {ruby} to {webpack}, there are more and more examples of community-led open source projects funded by enlightened companies."
+                    , varnish='<a href="http://phk.freebsd.dk/VML/">Varnish</a>'|safe
+                    , vuejs='<a href="https://www.patreon.com/evanyou">Vue.js</a>'|safe
+                    , drf='<a href="https://fund.django-rest-framework.org/topics/funding/">DRF</a>'|safe
+                    , django='<a href="https://www.djangoproject.com/fundraising/">Django</a>'|safe
+                    , ruby='<a href="https://rubytogether.org/">Ruby</a>'|safe
+                    , webpack='<a href="https://opencollective.com/webpack">WebPack</a>'|safe
                      ) }}
             </p>
 
             <p class="prose">
-            {{ _( 'Gratipay is the easiest way to pay for {a}the other half{_a}. Pay for open source, and {b}strengthen the foundation{_b} that your developers build on. Increase innovation and {b}reduce risk{_b} for your company.'
-                , a='<a href="https://gratipay.news/open-source-captures-almost-none-of-the-value-it-creates-9015eb7e293e">'|safe
-                , _a='</a>'|safe
-                , b='<b>'|safe
-                , _b='</b>'|safe
-                 ) }}
+                {{ _( "Inspired by this trend, #BackTheStack is a {b} funding campaign for the whole open source community{_b}. If we all band together, can we encourage even more of the industry to participate? Can we sustain even more of the ecosystem, including parts that are less flashy?"
+                    , b='<b>'|safe
+                    , _b='</b>'|safe
+                     ) }}
             </p>
 
             <p class="prose">
-                {{ _( 'Gratipay can {b}report back{_b} to you on the progress your payment enables, and we can {b}promote{_b} your contribution, increasing your visibility within the open source community.'
+                {{ _( "Your company's ROI on #BackTheStack will be {b}at least 10x{_b}. Pay $10,000 for $100,000 in maintenance and new development. We'll report back on the impact of this shared investment, and we'd be thrilled to promote your company's contribution to it."
                     , b='<b>'|safe
                     , _b='</b>'|safe
                      ) }}
             </p>
+
+            <p class="prose">
+                {{ _("Join #BackTheStack and invest in open source today!") }}
+            </p>
+
         </section>
 
         <section class="partners">
@@ -311,7 +319,7 @@ $(document).ready(function() {
 
         <div class="important-button">
             <button type="submit" class="selected large">
-                <span class="active">{{ _("Pay for Open Source") }}</span>
+                <span class="active">{{ _("Invest in Open Source") }}</span>
                 <span class="processing">{{ _("Processing ...") }}</span>
             </button>
         </div>