Tighten up the banner on the homepage

[chadwhitacre]

Follow-on from #4267.

• Drops the old banner JPG and renames the new PNG
• Tweaks the homepage copy and positioning
• Brings back "About" in the top nav

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[chadwhitacre]

Eh, @mattbk @timothyfcook et al.?

[timothyfcook]

@whit537 the copywriting needs some love... "helps companies and others" isn't strong enough.. what about...

"Gratipay helps you support the open source projects you love."
or just a call to action:
"Support the open source projects you love."

[mattbk]

I like @timothyfcook's call to action. Be imperative.

Also glad that "About" is back.

This totally belongs somewhere else:

Since I'm looking at it...the current tagline is targeted at givers, but the "Apply to join" button is targeted at receivers. If I'm a potential giver, I don't want to "apply" to anyone. Maybe we need two buttons, e.g. "Give" (links to a create account page--which we don't seem to have? All we have is "sign in," not "create account"--nowhere is it clear and obvious that you can create an account just by signing in with your social account!)and "Receive" (links to the application) although those may be too simplistic. Related: the news item says "easier to join Gratipay" which should be "easier to receive donations."

[EdOverflow]

Why not a complete redesign? I would love to see an awesome landing page, which explains the platform on one page. We could make the projects appear randomly on the landing page in form of a grid. Something like this:

[chadwhitacre]

Why not a complete redesign?

Go for it! :-) Personally I'm going to keep working on these things. ;-)

[chadwhitacre]

just a call to action

How about now, @timothyfcook? I think "Support the open source projects you love" is fine for individual givers such as yourself, but I think "Pay for open source" is a much clearer message for the CTOs and CFOs that we're trying to reach.

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[chadwhitacre]

Or even ... ?

[timothyfcook]

"Pay for open source" is pretty solid. Only caveat is that it makes it sound somewhat obligatory?

"Support open source" would be more voluntary / call to action.

Either one probably works.

I prefer the smaller font.

[mattbk]

Why not a complete redesign? I would love to see an awesome landing page, which explains the platform on one page. We could make the projects appear randomly on the landing page in form of a grid.

@EdOverflow, you might want to toss some ideas around with @JessaWitzel at #4234.

I've seen a lot of redesign tickets, I'm sure there are still some good ideas that were never implemented.

[chadwhitacre]

Rebased, was 6da2071.