serpstatr

The aim of serpstatr is to provide a wrapper for the latest version of Serpstat API. The main purpose of this API is automation of common SEO and PPC tasks like keywords research and competitors analysis in Google.

All package functions names have the same structure:

• sst_ prefix to distinguish from other packages
• Serpstat modules prefix (for example, sa_ for search analytics)
• API function name

How to use

1. Get your API key. It is required in all package functions.

2. Search analytics

Check if you have enough limits to make API calls

api_token <- Sys.getenv('SERPSTAT_API_TOKEN')
sst_sa_stats(api_token)$summary_info$left_lines

Get database ID to make requests:

sst_sa_database_info(api_token)$data

Call functions to get keywords data:

• sst_sa_domains_info() - domain summary stats
• sst_sa_domain_keywords() - domain keywords with stats
• sst_sa_domain_history() - domain historical metrics
• sst_sa_domain_top_pages() - domain top pages
• sst_sa_domain_organic_competitors() - domain organic competitors
• sst_sa_keywords_info() - keywords summary stats
• sst_sa_keywords() - search Serpstat database for keywords with stats
• sst_sa_keyword_top() - get list of URLs from SERP for a keyword

sst_sa_keywords_info(
  api_token     = api_token,
  keywords      = c('seo', 'ppc', 'serpstat'),
  se            = 'g_us',
  sort          = list(cost = 'asc'),
  return_method = 'df'
)$data

3. Backlinks

Call functions to get the data on the backlinks:

• sst_bl_domain_summary() - backlinks summary stats for the domain
• sst_bl_referring_domains() - referring domains stats for the domain

sst_bl_domain_summary(
  api_token     = api_token,
  domain        = 'serpstat.com',
  search_type   = 'domain',
  return_method = 'list'
  )$data

4. Rank tracker

Call functions to get the data on your rankings:

• sst_rt_project_regions() - all regions for a project
• sst_rt_serp_history() - search results history in search region by keyword
• sst_rt_positions_history() - ranking history for the domain or URL in selected search region
• sst_rt_competitors() - data on competitors in search results

sst_rt_positions_history(
  api_token     = api_token,
  project_id    = project_id,
  region_id     = region_id,
  date_from     = '2020-12-01',
  date_to       = '2020-12-30',
  keywords      = c('seo', 'ppc', 'serpstat'),
  url           = 'serpstat.com',
  sort          = 'keyword',
  order         = 'desc',
  page          = 1,
  size          = 100,
  return_method = 'list'
  )$data$keywords

4. Audit

Call functions to audit your website for technical issues:

• sst_au_start() - start website audit
• sst_au_get_summary() - get website audit summary

sst_au_start(
  api_token     = api_token,
  project_id    = project_id
  )$data$reportId

5. Project management

Call functions to manage your projects:

• sst_pm_create_project() - create a new project
• sst_pm_delete_project() - delete an existing project
• sst_pm_list_projects() - list all projects available for the user

sst_pm_create_project(
  api_token = api_token,
  domain    = 'serpstat.com',
  name      = 'Serpstat'
  )$data$project_id

Installation

To get the current development version from GitLab:

devtools::install_gitlab('alexdanilin/serpstatr')

Issues

Send all issues on GitLab page.