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Everything you need to know to contribute to the Arts and Technology website at UT Dallas.
- Design Principles
- Styles and Image Sizes
- Writing for the Blog
Complies with University brand standards
Conveys the generic brand of the University without falsifying ATEC’s unique personality and charisma
Allows visitors to carry the message and convey the brand
Content and message is clear, concise and intentional, moving users upward along a continuum:
uninformed > informed > influencer > persuader
Future friendly: Platform and device independent
Embraces device proliferation by putting content first
Never hide content
Modal windows, popovers, drop-down windows and other interactions that cover content should be avoided or designed in such a way that the content of the original text is never hidden.
Demonstrates value
ATEC research and projects are not just experiments, but produce quantifiable returns
Action steps, not dead ends
Content should have a clear path pointing users to the next logical link or page
Compellingly shows and tells
Compelling images invite the visitor to click, discover and learn more
Seductive interactions
Interactions should be seductive, delightful and invite discovery