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Merge pull request #72 from awslabs/zdwolfe-docbash-xgboost_direct_ma…
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xgboost_direct_marketing fix grammar
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zdwolfe authored Nov 27, 2017
2 parents d8bf72a + af9685e commit 0b55e8d
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"## Background\n",
"Direct marketing, either through mail, email, phone, etc., is a common tactic to acquire customers. Because resources and a customer's attention is limited, the goal is to only target the subset of prospects who are likely to engage with a specific offer. Predicting those potential customer's based on readily available information like demographics, past interactions, and environmental factors is a common machine learning problem.\n",
"Direct marketing, either through mail, email, phone, etc., is a common tactic to acquire customers. Because resources and a customer's attention is limited, the goal is to only target the subset of prospects who are likely to engage with a specific offer. Predicting those potential customers based on readily available information like demographics, past interactions, and environmental factors is a common machine learning problem.\n",
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"This notebook presents an example problem to predict if a customer will enroll for a term deposit at a bank, after one or more phone calls. The steps include:\n",
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