This is a data analysis project on different product and time hirarchies on a transnational dataset from an online retail company.
In this data analysis project, I’m using the Online Retail dataset, donated to UCI in 2015 by the School of Engineering at London South Bank University. The dataset can be found here: http://archive.ics.uci.edu/ml/datasets/online+retail#
- The evolution of direct, data and digital marketing, Richard Webber, Journal of Direct, Data and Digital Marketing Practice (2013)
- Clustering Experiments on Big Transaction Data for Market Segmentation, Ashishkumar Singh, Grace Rumantir, Annie South, Blair Bethwaite, Proceedings of the 2014 International Conference on Big Data Science and Computing.
- A decision-making framework for precision marketing, Zhen You, Yain-Whar Si, Defu Zhang, XiangXiang Zeng, Stephen C.H. Leung c, Tao Li, Expert Systems with Applications, 42 (2015)