Google Analytics

Summary:

Link to analytics:

---

Structure of a gtag event:

  this.$gtag.event("PWA install", {
            event_category: "home",
            event_label: "lead",
            value: 0,
          });

Description	Event_Action	Value
User presses PWA Install button	PWA install pressed	1

action: choose a string that is unique and describes the action the user is doing e.g. "PWA Install pressed"

event_category: "home" the category under which all events should be grouped I would leave this as Home so all events are in the same "folder"

event_label: you can add a specific label to add additional information here e.g. "A" or "B" when we do an A/B test, e.g. or what kind of graph is downloaded

value: a numeric value we give this event can be useful for optimizing marketing campaigns. E.g.selling a pdf is a high value aborting is a low value.