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docs(cdp): add docs for the meta ads destination #9930
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title: Send PostHog conversion events to Meta Ads | ||||||
templateId: template-meta-ads | ||||||
--- | ||||||
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import Requirements from "../_snippets/requirements.mdx" | ||||||
import FeedbackQuestions from "../_snippets/feedback-questions.mdx" | ||||||
import PostHogMaintained from "../_snippets/posthog-maintained.mdx" | ||||||
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<Requirements /> | ||||||
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You'll also need access to the relevant Meta Ads account. | ||||||
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## Installation | ||||||
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1. In PostHog, click the [Data pipeline](https://us.posthog.com/pipeline/overview) tab in the left sidebar. | ||||||
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2. Click the **Destinations** tab. | ||||||
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3. Search for **Meta Ads Conversions** and select the destination. | ||||||
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4. Visit the [Meta Events Manager](https://business.facebook.com/events_manager2/overview). | ||||||
1. Note: If you’ve already set up a Pixel for your website, we recommend that you use the same Pixel ID for your browser and server events. | ||||||
1. To create a new Pixel, click **Connect data** and select **Web**. | ||||||
2. For the connection method, select **Set up manually** and **Conversions API**. | ||||||
2. Go to your Pixel via **Data sources**. | ||||||
3. Switch to the **Settings** tab and your Pixel ID will be listed as **Dataset ID**. | ||||||
4. You can create an access token by clicking **Generate access token**. | ||||||
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5. Back in PostHog, add the Pixel ID and Access token to the destination configuration. | ||||||
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6. Set up your event and property filters to remove unnecessary events. You only want to send events that are conversions. Filter out unrelated events or ones missing required data. | ||||||
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7. Press **Create & enable**, test your destination, and then watch your conversions get sent to Meta Ads. | ||||||
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<HideOnCDPIndex> | ||||||
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## Configuration | ||||||
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<TemplateParameters /> | ||||||
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## FAQ | ||||||
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### Is the source code for this destination available? | ||||||
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PostHog is open-source and so are all the destination on the platform. The [source code](https://github.com/PostHog/posthog/blob/master/posthog/cdp/templates/meta_ads/template_meta_ads.py) is available on GitHub. | ||||||
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<PostHogMaintained /> | ||||||
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<FeedbackQuestions /> | ||||||
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</HideOnCDPIndex> |
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