[Who we are page] Updates: connecting it with our wiki

[taisdesouzalessa]

Background:
Based on the latest email Lainie sent us "Our Mozilla Foundation wiki refresh", we will have a constantly updated Wiki from now on. It is a good opportunity to do small updates on our "Who we are page", linking to the wiki for those who seek deeper understanding of the work we do:

To do:

• Link to the wiki from the overview page. Perhaps where it says “In 2019, we identified a new challenge to internet health…” and link here: https://wiki.mozilla.org/Foundation#Focusing_on_Trustworthy_AI_.28Strategy_Phase_II.2C_2019.29.

• On the Strategy page, add something similar to this in the middle of the page after the Internet Health section:
  It could say read more about our movement building strategy and link to https://wiki.mozilla.org/Foundation

• For “read more about our theory of change” link to the trustworthy AI white paper instead of that AI wiki.

• create GA events for each one of the items who link to the wiki. So we have an idea of volume of visits.

[taisdesouzalessa]

Sent en email to Lainie about #3 - because I think it may be confusing for users to link to the white paper.

[taisdesouzalessa]

Lainie's answer: "If you want to keep the link to the wiki I’d go right to this header. Otherwise we could link to this page from the white paper, which is the intro to the theory of change, including the graphic, but provides a little context. Either works from my perspective."

I will do those changes later on today.

[taisdesouzalessa]

@benhohner I added an event on GTM to track link clicks (so we know when people clicked on a link and where the link took people too). My goal was to track only the text links in "who we are" pages, excluding the ones in the secondary menu. By testing in "Preview" mode it seems I was able to achieve that.

Could you please review the GTM to make sure I set it up properly? Do you see any potential issues with this tracking?

Thank you so much!

[taisdesouzalessa]

Increased the estimate because it took me a while to figure out Google Tag Manager issues.

[taisdesouzalessa]

@benhohner assigned it to you. I gave more context to it earlier in this thread: #6291 (comment)

[taisdesouzalessa]

Will meet Ben today to discuss that and hopefully close this ticket.

[taisdesouzalessa]

Ben and I met today and this feature is now implemented for all external links on the site.