Merge pull request #16 from Green-Software-Foundation/abhisg/market-p…

…erspective

Added answers to introduction questions on the market perspective for the SCI

README.md

@@ -32,7 +32,7 @@ The recommended approach for getting invlved with the specification is to:
 Standard WG projects are copyrighted under [Creative Commons Attribution 4.0](https://creativecommons.org/licenses/by/4.0/).
 
 ## License
-Standard WG projects are licensed under the MIT License - see the [LICENSE.md](Software_Carbon_Intensity/License.md) file for details
+Standard WG projects are licensed under the MIT License - see the [LICENSE.md](Software_Carbon_Intensity/License.md) file for details.
 
 ## Patent
 Standard WG projects operate under the W3C Patent Mode.

Software_Carbon_Intensity/Software_Carbon_Intensity_Specification.md

@@ -123,6 +123,22 @@ The list should be maintained in alphabetic order. DELETE This Row
 
 ## Introduction
 
+* **What can you do with this specification?**
+
+The purpose of this specification will be to enable standardization across industry empowering individuals and organizations to make more informed choices in the software solutions that they pick.
+
+* **What problem does this solve?**
+
+This solves the problem of incompatible and opaque metrics that are potentially _gameable_ today making it difficult for the end-consumer to make a choice that is aligned with what they are looking for in terms of meeting their environmental goals when purchasing / using software solutions. It will also help developers and users compare one software solution offering against another on environmental impacts.
+
+* **How can this specification be applied?**
+
+The specification can be applied to any software to measure and reduce its carbon emissions by creating a standardized and practical methodology. 
+
+* **Who is the target audience?** 
+
+The target audience for this are technical stakeholders (e.g. software architects, developers, and maintainers) who ideally can use this as a methodology so that they can understand the characteristics of their software solution and minimize the associated emissions.
+
 This standard uses a consequential approach to calculating the real world emissions associated with software. This approach measures the total change in global emissions associated with a particular piece of software.
 
 Electricity has a carbon intensity depending on where and when it is consumed. An intensity is a rate. It has a numerator and a denominator. A rate provides you with helpful information when considering the growth of a software product and allows for the computation of a marginal rate.
@@ -181,6 +197,7 @@ Because this standard lays out a consequential methodology for calculating the e
 
 
 
+
 ### Version 1.0
 
 ```