Data Intelligence Application - Course Project

• Advertised product: Louis Vuitton Scarf ~ 200€
• Project Description and Report: PDF Here
• Project presentation: Slides Here

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Analized aspects

Target

1. Northen Italy Woman with familiar earnings > 80.000€, with childrens
2. Northen Italy Woman with familiar earnings > 80.000€, without childrens
3. Southern Italy Woman with familiar earnings > 80.000€, with childrens

Phases

• JAN-FEB-MAR: High interest, No competitor
• APR-MAY-JUN: Low interest, No competitor
• JUL-AUG-SEP: Low interest, A new competitors join the market
• OCT-NOV-DEC: High interest, Competitor is present