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Signup: replace welcome/next/ with NUX Trampoline #2539

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merged 1 commit into from
Jan 19, 2016

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michaeldcain
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In #1446, we tested the NUX Trampoline for non-purchasing new signups against the welcome/next/ screen. After taking a look at internal metrics, we found the following:

  • Retention: 1- and 2-week user retention increased 35.5% and 17% respectively with the NUX Trampoline.
  • Purchasing Conversions: remained relatively unchanged.
  • Site Customization: dropped 14.5% with the NUX Trampoline. Given the de-emphasis of site customization between the designs, this was expected.
  • Post/Page Publishing: increased 3.3% with the NUX Trampoline.
  • Theme Switching: remained relatively unchanged.

With those results, we'd like to replace the welcome/next/ checkout destination in Signup with an experience that takes the non-purchasing new user to the front end of their website with the Trampoline active. The Trampoline only runs once per each new user and has already been activated for new users on dotcom.

@michaeldcain michaeldcain added [Status] In Progress [Feature] Signup & Account Creation All screens and flows for making a new WordPress.com account. labels Jan 18, 2016
@michaeldcain
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/cc @folletto

@michaeldcain michaeldcain added [Status] Needs Review The PR is ready for review. This also triggers e2e canary tests and wp-desktop tests automatically. and removed [Status] In Progress labels Jan 18, 2016
@michaeldcain
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To test:

  • Run through Signup as a new user
  • Don't select any plans
  • Signup should finish on the homepage of your new site, with the Trampoline showing

@kwight
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kwight commented Jan 18, 2016

LGTM 👍

Tested the default flow with no upgrades, with a domain upgrade, and with a plan upgrade, all worked as expected.

@davemart-in
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we'd like to replace the welcome/next/ checkout destination in Signup with an experience that takes the non-purchasing new user to the front end of their website with the Trampoline active

Woot! Nice work y'all!

michaeldcain added a commit that referenced this pull request Jan 19, 2016
Signup: replace `welcome/next/` with NUX Trampoline
@michaeldcain michaeldcain merged commit 5c4020f into master Jan 19, 2016
@scruffian scruffian removed the [Status] Needs Review The PR is ready for review. This also triggers e2e canary tests and wp-desktop tests automatically. label Jan 19, 2016
@michaeldcain michaeldcain deleted the remove/signup-welcome-next branch January 19, 2016 13:50
@ianstewart ianstewart mentioned this pull request Feb 10, 2016
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4 participants