diff --git a/js/src/get-started-page/get-started-card/index.js b/js/src/get-started-page/get-started-card/index.js
index 54404956dc..0d4366c2e9 100644
--- a/js/src/get-started-page/get-started-card/index.js
+++ b/js/src/get-started-page/get-started-card/index.js
@@ -17,7 +17,7 @@ import AppButton from '.~/components/app-button';
 import { getSetupMCUrl } from '.~/utils/urls';
 
 /**
- * @fires gla_setup_mc with `{ target: 'set_up_free_listings', trigger: 'click', context: 'get-started' }`.
+ * @fires gla_setup_mc with `{ triggered_by: 'start-onboarding-button', action: 'go-to-onboarding', context: 'get-started', target: 'set_up_free_listings', trigger: 'click' }`.
  * @fires gla_documentation_link_click with `{ context: 'get-started', linkId: 'wp-terms-of-service', href: 'https://wordpress.com/tos/' }`.
  */
 const GetStartedCard = () => {
@@ -52,9 +52,12 @@ const GetStartedCard = () => {
 					href={ getSetupMCUrl() }
 					eventName="gla_setup_mc"
 					eventProps={ {
+						triggered_by: 'start-onboarding-button',
+						action: 'go-to-onboarding',
+						context: 'get-started',
+						// 'target' and 'trigger' were deprecated and can be removed after Q1 2024.
 						target: 'set_up_free_listings',
 						trigger: 'click',
-						context: 'get-started',
 					} }
 				>
 					{ __(
diff --git a/js/src/get-started-page/get-started-with-video-card/index.js b/js/src/get-started-page/get-started-with-video-card/index.js
index 66444a8d2a..90887867b4 100644
--- a/js/src/get-started-page/get-started-with-video-card/index.js
+++ b/js/src/get-started-page/get-started-with-video-card/index.js
@@ -17,7 +17,7 @@ import { getSetupMCUrl } from '.~/utils/urls';
 import './index.scss';
 
 /**
- * @fires gla_setup_mc with `{ target: 'set_up_free_listings', trigger: 'click', context: 'get-started-with-video' }`.
+ * @fires gla_setup_mc with `{ triggered_by: 'start-onboarding-button', action: 'go-to-onboarding', context: 'get-started-with-video', target: 'set_up_free_listings', trigger: 'click' }`.
  * @fires gla_documentation_link_click with `{ context: 'get-started-with-video', linkId: 'wp-terms-of-service', href: 'https://wordpress.com/tos/' }`.
  */
 const GetStartedWithVideoCard = () => {
@@ -67,9 +67,12 @@ const GetStartedWithVideoCard = () => {
 					href={ getSetupMCUrl() }
 					eventName="gla_setup_mc"
 					eventProps={ {
+						triggered_by: 'start-onboarding-button',
+						action: 'go-to-onboarding',
+						context: 'get-started-with-video',
+						// 'target' and 'trigger' were deprecated and can be removed after Q1 2024.
 						target: 'set_up_free_listings',
 						trigger: 'click',
-						context: 'get-started-with-video',
 					} }
 				>
 					{ __(
diff --git a/js/src/setup-ads/ads-stepper/index.js b/js/src/setup-ads/ads-stepper/index.js
index cf309080aa..6295255ab7 100644
--- a/js/src/setup-ads/ads-stepper/index.js
+++ b/js/src/setup-ads/ads-stepper/index.js
@@ -4,6 +4,7 @@
 import { Stepper } from '@woocommerce/components';
 import { __ } from '@wordpress/i18n';
 import { useState } from '@wordpress/element';
+import { recordEvent } from '@woocommerce/tracks';
 
 /**
  * Internal dependencies
@@ -12,24 +13,48 @@ import SetupAccounts from './setup-accounts';
 import AdsCampaign from '.~/components/paid-ads/ads-campaign';
 import SetupBilling from './setup-billing';
 
-const AdsStepper = ( props ) => {
-	const { formProps } = props;
+/**
+ * @param {Object} props React props
+ * @param {Object} props.formProps Form props forwarded from `Form` component.
+ * @fires gla_setup_ads with `{ triggered_by: 'step1-continue-button' | 'step2-continue-button' , action: 'go-to-step2' | 'go-to-step3' }`.
+ * @fires gla_setup_ads with `{ triggered_by: 'stepper-step1-button' | 'stepper-step2-button', action: 'go-to-step1' | 'go-to-step2' }`.
+ */
+const AdsStepper = ( { formProps } ) => {
 	const [ step, setStep ] = useState( '1' );
 
 	// Allow the users to go backward only, not forward.
 	// Users can only go forward by clicking on the Continue button.
 	const handleStepClick = ( value ) => {
 		if ( value < step ) {
+			recordEvent( 'gla_setup_ads', {
+				triggered_by: `stepper-step${ value }-button`,
+				action: `go-to-step${ value }`,
+			} );
 			setStep( value );
 		}
 	};
 
+	/**
+	 * Handles "onContinue" callback to set the current step and record event tracking.
+	 *
+	 * @param {string} to The next step to go to.
+	 */
+	const continueStep = ( to ) => {
+		const from = step;
+
+		recordEvent( 'gla_setup_ads', {
+			triggered_by: `step${ from }-continue-button`,
+			action: `go-to-step${ to }`,
+		} );
+		setStep( to );
+	};
+
 	const handleSetupAccountsContinue = () => {
-		setStep( '2' );
+		continueStep( '2' );
 	};
 
 	const handleCreateCampaignContinue = () => {
-		setStep( '3' );
+		continueStep( '3' );
 	};
 
 	return (
diff --git a/js/src/setup-ads/top-bar/index.js b/js/src/setup-ads/top-bar/index.js
index d43a1657a4..fa6404fade 100644
--- a/js/src/setup-ads/top-bar/index.js
+++ b/js/src/setup-ads/top-bar/index.js
@@ -12,22 +12,20 @@ import TopBar from '.~/components/stepper/top-bar';
 import HelpIconButton from '.~/components/help-icon-button';
 
 /**
- * Triggered on events during ads setup and editing
- *
- * @event gla_setup_ads
- * @property {string} target Button ID
- * @property {string} trigger Action (e.g. `click`)
- */
-
-/**
- * @fires gla_setup_ads with given `{ target: 'back', trigger: 'click' }` when back button is clicked.
+ * @fires gla_setup_ads with given `{ triggered_by: 'back-button', action: 'leave', target: 'back', trigger: 'click' }` when back button is clicked.
  */
 const SetupAdsTopBar = () => {
 	// We record the intent to go back or to help - clicking buttons.
 	// Those events are fired before the actual navigation happens.
 	// The navigation itself may or maynot be blocked, for example to avoid leaving unsaved chanes.
 	const handleBackButtonClick = () => {
-		recordEvent( 'gla_setup_ads', { target: 'back', trigger: 'click' } );
+		recordEvent( 'gla_setup_ads', {
+			triggered_by: 'back-button',
+			action: 'leave',
+			// 'target' and 'trigger' were deprecated and can be removed after Q1 2024.
+			target: 'back',
+			trigger: 'click',
+		} );
 	};
 
 	return (
diff --git a/js/src/setup-mc/setup-stepper/saved-setup-stepper.js b/js/src/setup-mc/setup-stepper/saved-setup-stepper.js
index b07b834fa7..652477b469 100644
--- a/js/src/setup-mc/setup-stepper/saved-setup-stepper.js
+++ b/js/src/setup-mc/setup-stepper/saved-setup-stepper.js
@@ -27,7 +27,8 @@ import stepNameKeyMap from './stepNameKeyMap';
 /**
  * @param {Object} props React props
  * @param {string} [props.savedStep] A saved step overriding the current step
- * @fires gla_setup_mc with `{ target: 'step1_continue' | 'step2_continue' | 'step3_continue', trigger: 'click' }`.
+ * @fires gla_setup_mc with `{ triggered_by: 'step1-continue-button' | 'step2-continue-button', 'step3-continue-button', action: 'go-to-step2' | 'go-to-step3' | 'go-to-step4', target: 'step1_continue' | 'step2_continue' | 'step3_continue', trigger: 'click' }`.
+ * @fires gla_setup_mc with `{ triggered_by: 'stepper-step1-button' | 'stepper-step2-button' | 'stepper-step3-button', action: 'go-to-step1' | 'go-to-step2' | 'go-to-step3' }`.
  */
 const SavedSetupStepper = ( { savedStep } ) => {
 	const [ step, setStep ] = useState( savedStep );
@@ -73,33 +74,43 @@ const SavedSetupStepper = ( { savedStep } ) => {
 		}
 	}, [ settings, saveSettings ] );
 
-	const handleSetupAccountsContinue = () => {
+	/**
+	 * Handles "onContinue" callback to set the current step and record event tracking.
+	 *
+	 * @param {string} to The next step to go to.
+	 */
+	const continueStep = ( to ) => {
+		const from = step;
+
 		recordEvent( 'gla_setup_mc', {
-			target: 'step1_continue',
+			triggered_by: `step${ from }-continue-button`,
+			action: `go-to-step${ to }`,
+			// 'target' and 'trigger' were deprecated and can be removed after Q1 2024.
+			target: `step${ from }_continue`,
 			trigger: 'click',
 		} );
-		setStep( stepNameKeyMap.product_listings );
+		setStep( to );
+	};
+
+	const handleSetupAccountsContinue = () => {
+		continueStep( stepNameKeyMap.product_listings );
 	};
 
 	const handleSetupListingsContinue = () => {
-		recordEvent( 'gla_setup_mc', {
-			target: 'step2_continue',
-			trigger: 'click',
-		} );
-		setStep( stepNameKeyMap.store_requirements );
+		continueStep( stepNameKeyMap.store_requirements );
 	};
 
 	const handleStoreRequirementsContinue = () => {
-		recordEvent( 'gla_setup_mc', {
-			target: 'step3_continue',
-			trigger: 'click',
-		} );
-		setStep( stepNameKeyMap.paid_ads );
+		continueStep( stepNameKeyMap.paid_ads );
 	};
 
 	const handleStepClick = ( stepKey ) => {
 		// Only allow going back to the previous steps.
 		if ( Number( stepKey ) < Number( step ) ) {
+			recordEvent( 'gla_setup_mc', {
+				triggered_by: `stepper-step${ stepKey }-button`,
+				action: `go-to-step${ stepKey }`,
+			} );
 			setStep( stepKey );
 		}
 	};
diff --git a/js/src/setup-mc/top-bar/index.js b/js/src/setup-mc/top-bar/index.js
index 72d2516418..cfc92f61e3 100644
--- a/js/src/setup-mc/top-bar/index.js
+++ b/js/src/setup-mc/top-bar/index.js
@@ -12,11 +12,17 @@ import TopBar from '.~/components/stepper/top-bar';
 import HelpIconButton from '.~/components/help-icon-button';
 
 /**
- * @fires gla_setup_mc with `{ target: 'back', trigger: 'click' }`.
+ * @fires gla_setup_mc with `{ triggered_by: 'back-button', action: 'leave', target: 'back', trigger: 'click' }`.
  */
 const SetupMCTopBar = () => {
 	const handleBackButtonClick = () => {
-		recordEvent( 'gla_setup_mc', { target: 'back', trigger: 'click' } );
+		recordEvent( 'gla_setup_mc', {
+			triggered_by: 'back-button',
+			action: 'leave',
+			// 'target' and 'trigger' were deprecated and can be removed after Q1 2024.
+			target: 'back',
+			trigger: 'click',
+		} );
 	};
 
 	return (
diff --git a/js/src/utils/recordEvent.js b/js/src/utils/recordEvent.js
index 47b64ccef6..95027bc3eb 100644
--- a/js/src/utils/recordEvent.js
+++ b/js/src/utils/recordEvent.js
@@ -76,9 +76,11 @@ export const recordTablePageEvent = ( context, page, direction ) => {
  * Setup Merchant Center
  *
  * @event gla_setup_mc
- * @property {string} target Button ID
- * @property {string} trigger Action (e.g. `click`)
- * @property {string} context Indicates which CTA is clicked
+ * @property {string} triggered_by Indicates which button triggered this event
+ * @property {string} action User's action or/and objective (e.g. `leave`, `go-to-step-2`)
+ * @property {string | undefined} context Indicates which CTA is clicked
+ * @property {string | undefined} target (**Deprecated: this property should not be used after Q1 2024**) Button ID
+ * @property {string | undefined} trigger (**Deprecated: this property should not be used after Q1 2024**) Action (e.g. `click`)
  */
 
 /**
@@ -107,6 +109,16 @@ export const recordTablePageEvent = ( context, page, direction ) => {
  * @property {string} href Link's URL
  */
 
+/**
+ * Triggered on events during ads onboarding
+ *
+ * @event gla_setup_ads
+ * @property {string} triggered_by Indicates which button triggered this event
+ * @property {string} action User's action or/and objective (e.g. `leave`, `go-to-step-2`)
+ * @property {string | undefined} target (**Deprecated: this property should not be used after Q1 2024**) Button ID
+ * @property {string | undefined} trigger (**Deprecated: this property should not be used after Q1 2024**) Action (e.g. `click`)
+ */
+
 /**
  * A modal is closed.
  *
diff --git a/src/Tracking/README.md b/src/Tracking/README.md
index 42bbb24a4f..d0c3069365 100644
--- a/src/Tracking/README.md
+++ b/src/Tracking/README.md
@@ -406,7 +406,7 @@ Saving changes to the free campaign.
 #### Emitters
 - [`EditFreeCampaign`](../../js/src/edit-free-campaign/index.js#L46)
 
-### [`gla_google_account_connect_button_click`](../../js/src/utils/recordEvent.js#L92)
+### [`gla_google_account_connect_button_click`](../../js/src/utils/recordEvent.js#L94)
 Clicking on the button to connect Google account.
 #### Properties
 | name | type | description |
@@ -438,7 +438,7 @@ Clicking on a Google Ads account text link.
 #### Emitters
 - [`BillingSavedCard`](../../js/src/setup-ads/ads-stepper/setup-billing/billing-saved-card/index.js#L31) with `{ context: 'setup-ads', link_id: 'google-ads-account' }`
 
-### [`gla_google_mc_link_click`](../../js/src/utils/recordEvent.js#L102)
+### [`gla_google_mc_link_click`](../../js/src/utils/recordEvent.js#L104)
 Clicking on a Google Merchant Center link.
 #### Properties
 | name | type | description |
@@ -467,7 +467,7 @@ Clicking on the "Scan for assets" button.
 #### Emitters
 - [`exports`](../../js/src/components/paid-ads/asset-group/assets-loader.js#L96)
 
-### [`gla_launch_paid_campaign_button_click`](../../js/src/utils/recordEvent.js#L84)
+### [`gla_launch_paid_campaign_button_click`](../../js/src/utils/recordEvent.js#L86)
 Triggered when the "Launch paid campaign" button is clicked to add a new paid campaign in the Google Ads setup flow.
 #### Properties
 | name | type | description |
@@ -528,16 +528,16 @@ Check for whether the phone number for Merchant Center exists or not.
 #### Emitters
 - [`usePhoneNumberCheckTrackEventEffect`](../../js/src/components/contact-information/usePhoneNumberCheckTrackEventEffect.js#L21)
 
-### [`gla_mc_phone_number_edit_button_click`](../../js/src/components/contact-information/phone-number-card/phone-number-card.js#L104)
+### [`gla_mc_phone_number_edit_button_click`](../../js/src/components/contact-information/phone-number-card/phone-number-card.js#L103)
 Clicking on the Merchant Center phone number edit button.
 #### Properties
 | name | type | description |
 | ---- | ---- | ----------- |
 `view` | `string` | which view the edit button is in. Possible values: `setup-mc`, `settings`.
 #### Emitters
-- [`PhoneNumberCard`](../../js/src/components/contact-information/phone-number-card/phone-number-card.js#L128)
+- [`PhoneNumberCard`](../../js/src/components/contact-information/phone-number-card/phone-number-card.js#L127)
 
-### [`gla_modal_closed`](../../js/src/utils/recordEvent.js#L110)
+### [`gla_modal_closed`](../../js/src/utils/recordEvent.js#L122)
 A modal is closed.
 #### Properties
 | name | type | description |
@@ -560,7 +560,7 @@ Clicking on a text link within the modal content
 #### Emitters
 - [`ContentLink`](../../js/src/components/guide-page-content/index.js#L46) with given `context, href`
 
-### [`gla_modal_open`](../../js/src/utils/recordEvent.js#L123)
+### [`gla_modal_open`](../../js/src/utils/recordEvent.js#L135)
 A modal is open
 #### Properties
 | name | type | description |
@@ -626,15 +626,20 @@ Clicking on the "Or, select another page" button.
 #### Emitters
 - [`exports`](../../js/src/components/paid-ads/asset-group/final-url-card.js#L39)
 
-### [`gla_setup_ads`](../../js/src/setup-ads/top-bar/index.js#L14)
-Triggered on events during ads setup and editing
+### [`gla_setup_ads`](../../js/src/utils/recordEvent.js#L112)
+Triggered on events during ads onboarding
 #### Properties
 | name | type | description |
 | ---- | ---- | ----------- |
-`target` | `string` | Button ID
-`trigger` | `string` | Action (e.g. `click`)
+`triggered_by` | `string` | Indicates which button triggered this event
+`action` | `string` | User's action or/and objective (e.g. `leave`, `go-to-step-2`)
+`target` | `string \| undefined` | (**Deprecated: this property should not be used after Q1 2024**) Button ID
+`trigger` | `string \| undefined` | (**Deprecated: this property should not be used after Q1 2024**) Action (e.g. `click`)
 #### Emitters
-- [`SetupAdsTopBar`](../../js/src/setup-ads/top-bar/index.js#L25) with given `{ target: 'back', trigger: 'click' }` when back button is clicked.
+- [`AdsStepper`](../../js/src/setup-ads/ads-stepper/index.js#L22)
+	- with `{ triggered_by: 'step1-continue-button' | 'step2-continue-button' , action: 'go-to-step2' | 'go-to-step3' }`.
+	- with `{ triggered_by: 'stepper-step1-button' | 'stepper-step2-button', action: 'go-to-step1' | 'go-to-step2' }`.
+- [`SetupAdsTopBar`](../../js/src/setup-ads/top-bar/index.js#L17) with given `{ triggered_by: 'back-button', action: 'leave', target: 'back', trigger: 'click' }` when back button is clicked.
 
 ### [`gla_setup_ads_faq`](../../js/src/components/paid-ads/faqs-section.js#L76)
 Clicking on faq items to collapse or expand it in the Onboarding Flow or creating/editing a campaign
@@ -651,14 +656,18 @@ Setup Merchant Center
 #### Properties
 | name | type | description |
 | ---- | ---- | ----------- |
-`target` | `string` | Button ID
-`trigger` | `string` | Action (e.g. `click`)
-`context` | `string` | Indicates which CTA is clicked
+`triggered_by` | `string` | Indicates which button triggered this event
+`action` | `string` | User's action or/and objective (e.g. `leave`, `go-to-step-2`)
+`context` | `string \| undefined` | Indicates which CTA is clicked
+`target` | `string \| undefined` | (**Deprecated: this property should not be used after Q1 2024**) Button ID
+`trigger` | `string \| undefined` | (**Deprecated: this property should not be used after Q1 2024**) Action (e.g. `click`)
 #### Emitters
-- [`GetStartedCard`](../../js/src/get-started-page/get-started-card/index.js#L23) with `{ target: 'set_up_free_listings', trigger: 'click', context: 'get-started' }`.
-- [`GetStartedWithVideoCard`](../../js/src/get-started-page/get-started-with-video-card/index.js#L23) with `{ target: 'set_up_free_listings', trigger: 'click', context: 'get-started-with-video' }`.
-- [`SavedSetupStepper`](../../js/src/setup-mc/setup-stepper/saved-setup-stepper.js#L32) with `{ target: 'step1_continue' | 'step2_continue' | 'step3_continue', trigger: 'click' }`.
-- [`SetupMCTopBar`](../../js/src/setup-mc/top-bar/index.js#L17) with `{ target: 'back', trigger: 'click' }`.
+- [`GetStartedCard`](../../js/src/get-started-page/get-started-card/index.js#L23) with `{ triggered_by: 'start-onboarding-button', action: 'go-to-onboarding', context: 'get-started', target: 'set_up_free_listings', trigger: 'click' }`.
+- [`GetStartedWithVideoCard`](../../js/src/get-started-page/get-started-with-video-card/index.js#L23) with `{ triggered_by: 'start-onboarding-button', action: 'go-to-onboarding', context: 'get-started-with-video', target: 'set_up_free_listings', trigger: 'click' }`.
+- [`SavedSetupStepper`](../../js/src/setup-mc/setup-stepper/saved-setup-stepper.js#L33)
+	- with `{ triggered_by: 'step1-continue-button' | 'step2-continue-button', 'step3-continue-button', action: 'go-to-step2' | 'go-to-step3' | 'go-to-step4', target: 'step1_continue' | 'step2_continue' | 'step3_continue', trigger: 'click' }`.
+	- with `{ triggered_by: 'stepper-step1-button' | 'stepper-step2-button' | 'stepper-step3-button', action: 'go-to-step1' | 'go-to-step2' | 'go-to-step3' }`.
+- [`SetupMCTopBar`](../../js/src/setup-mc/top-bar/index.js#L17) with `{ triggered_by: 'back-button', action: 'leave', target: 'back', trigger: 'click' }`.
 
 ### [`gla_submit_campaign_button_click`](../../js/src/components/paid-ads/asset-group/asset-group.js#L26)
 Clicking on the submit button on the campaign creation or editing page.