diff --git a/.changeset/dirty-seahorses-move.md b/.changeset/dirty-seahorses-move.md
new file mode 100644
index 000000000000..b9eeb87eef06
--- /dev/null
+++ b/.changeset/dirty-seahorses-move.md
@@ -0,0 +1,5 @@
+---
+'astro': minor
+---
+
+Add a new `image.endpoint` setting to allow using a custom endpoint in dev and SSR
diff --git a/packages/astro/src/@types/astro.ts b/packages/astro/src/@types/astro.ts
index 67eed4a9fd37..10e15b6ffd74 100644
--- a/packages/astro/src/@types/astro.ts
+++ b/packages/astro/src/@types/astro.ts
@@ -974,6 +974,28 @@ export interface AstroUserConfig {
 	 * @name Image Options
 	 */
 	image?: {
+		/**
+		 * @docs
+		 * @name image.endpoint
+		 * @type {string}
+		 * @default `undefined`
+		 * @version 3.1.0
+		 * @description
+		 * Set the endpoint to use for image optimization in dev and SSR. Set to `undefined` to use the default endpoint.
+		 *
+		 * The endpoint will always be injected at `/_image`.
+		 *
+		 * ```js
+		 * {
+		 *   image: {
+		 *     // Example: Use a custom image endpoint
+		 *     endpoint: './src/image-endpoint.ts',
+		 *   },
+		 * }
+		 * ```
+		 */
+		endpoint?: string;
+
 		/**
 		 * @docs
 		 * @name image.service
diff --git a/packages/astro/src/assets/internal.ts b/packages/astro/src/assets/internal.ts
index 1a266c07a4f0..9d2c9eb0e1d8 100644
--- a/packages/astro/src/assets/internal.ts
+++ b/packages/astro/src/assets/internal.ts
@@ -11,10 +11,12 @@ import type {
 import { matchHostname, matchPattern } from './utils/remotePattern.js';
 
 export function injectImageEndpoint(settings: AstroSettings) {
+	const endpointEntrypoint = settings.config.image.endpoint ?? 'astro/assets/image-endpoint';
+
 	// TODO: Add a setting to disable the image endpoint
 	settings.injectedRoutes.push({
 		pattern: '/_image',
-		entryPoint: 'astro/assets/image-endpoint',
+		entryPoint: endpointEntrypoint,
 		prerender: false,
 	});
 
diff --git a/packages/astro/src/core/config/schema.ts b/packages/astro/src/core/config/schema.ts
index 3854f6d22633..b36017c22abb 100644
--- a/packages/astro/src/core/config/schema.ts
+++ b/packages/astro/src/core/config/schema.ts
@@ -183,6 +183,7 @@ export const AstroConfigSchema = z.object({
 		.default(ASTRO_CONFIG_DEFAULTS.redirects),
 	image: z
 		.object({
+			endpoint: z.string().optional(),
 			service: z
 				.object({
 					entrypoint: z
diff --git a/packages/astro/test/core-image.test.js b/packages/astro/test/core-image.test.js
index 666739539a21..7a0a468225bf 100644
--- a/packages/astro/test/core-image.test.js
+++ b/packages/astro/test/core-image.test.js
@@ -462,6 +462,47 @@ describe('astro:image', () => {
 				expect($('#local img').attr('data-service-config')).to.equal('bar');
 			});
 		});
+
+		describe('custom endpoint', async () => {
+			/** @type {import('./test-utils').DevServer} */
+			let customEndpointDevServer;
+
+			/** @type {import('./test-utils.js').Fixture} */
+			let customEndpointFixture;
+
+			before(async () => {
+				customEndpointFixture = await loadFixture({
+					root: './fixtures/core-image/',
+					image: {
+						endpoint: './src/custom-endpoint.ts',
+						service: testImageService({ foo: 'bar' }),
+						domains: ['avatars.githubusercontent.com'],
+					},
+				});
+
+				customEndpointDevServer = await customEndpointFixture.startDevServer({
+					server: { port: 4324 },
+				});
+			});
+
+			it('custom endpoint works', async () => {
+				const response = await customEndpointFixture.fetch('/');
+				const html = await response.text();
+
+				const $ = cheerio.load(html);
+				const src = $('#local img').attr('src');
+
+				let res = await customEndpointFixture.fetch(src);
+				expect(res.status).to.equal(200);
+				expect(await res.text()).to.equal(
+					"You fool! I'm not a image endpoint at all, I just return this!"
+				);
+			});
+
+			after(async () => {
+				await customEndpointDevServer.stop();
+			});
+		});
 	});
 
 	describe('proper errors', () => {
diff --git a/packages/astro/test/fixtures/core-image/src/custom-endpoint.ts b/packages/astro/test/fixtures/core-image/src/custom-endpoint.ts
new file mode 100644
index 000000000000..22c32497b009
--- /dev/null
+++ b/packages/astro/test/fixtures/core-image/src/custom-endpoint.ts
@@ -0,0 +1,3 @@
+export const GET = async () => {
+		return new Response("You fool! I'm not a image endpoint at all, I just return this!", { status: 200 });
+};