diff --git a/app/packages/analytics/src/analytics.test.ts b/app/packages/analytics/src/analytics.test.ts
index 54f341958d..c602afa073 100644
--- a/app/packages/analytics/src/analytics.test.ts
+++ b/app/packages/analytics/src/analytics.test.ts
@@ -29,7 +29,6 @@ describe("Analytics", () => {
     // Mock return value of AnalyticsBrowser.load
     AnalyticsBrowser.load.mockReturnValue(mockSegment);
     analytics = new Analytics({
-      eventRateLimit: 5,
       debounceInterval: 5000,
     });
   });
@@ -78,6 +77,7 @@ describe("Analytics", () => {
     analytics.track("debounced_event");
     expect(mockSegment.track).toHaveBeenCalledWith(
       "debounced_event",
+      undefined,
       undefined
     );
 
@@ -124,7 +124,6 @@ describe("Analytics", () => {
   });
 
   it("should not log debug information when debug mode is disabled", () => {
-    analytics.load(SIMPLE_CONFIG);
     const consoleSpy = vi.spyOn(console, "log").mockImplementation(() => {});
     analytics = new Analytics({
       writeKey: "test",
@@ -138,4 +137,62 @@ describe("Analytics", () => {
 
     consoleSpy.mockRestore();
   });
+
+  it("should allow disabling of url tracking", () => {
+    analytics = new Analytics();
+    analytics.load({
+      writeKey: "test",
+      userId: "user",
+      userGroup: "group",
+      debug: false,
+      disableUrlTracking: true,
+    });
+    analytics.track("custom_event");
+    // segment should be called with context.page.url = undefined
+    expect(mockSegment.track).toHaveBeenCalledWith("custom_event", undefined, {
+      context: {
+        page: { url: undefined },
+      },
+    });
+  });
+
+  it("should obfuscate uri properties of all events", () => {
+    analytics = new Analytics();
+    analytics.load({
+      writeKey: "test",
+      userId: "user",
+      userGroup: "group",
+      debug: false,
+      redact: ["uri"],
+    });
+    analytics.track("random_event", { uri: "@my_name/my_plugin/my_operator" });
+    // segment should be called with properties.uri = "<redacted>"
+    console.log(mockSegment.track.mock.calls[0]);
+    expect(mockSegment.track).toHaveBeenCalledWith(
+      "random_event",
+      { uri: "<redacted>" },
+      undefined
+    );
+  });
+
+  it("should redact properties properly", () => {
+    analytics = new Analytics();
+    analytics.load({
+      writeKey: "test",
+      userId: "user",
+      userGroup: "group",
+      debug: false,
+      redact: ["uri"],
+    });
+    const redacted = analytics.redact({
+      uri: "@my_name/my_plugin/my_operator",
+    });
+    expect(redacted).toEqual({ uri: "<redacted>" });
+    const redacted2 = analytics.redact({ other: "value" });
+    expect(redacted2).toEqual({ other: "value" });
+    const redacted3 = analytics.redact({});
+    expect(redacted3).toEqual({});
+    const redacted4 = analytics.redact(undefined);
+    expect(redacted4).toEqual(undefined);
+  });
 });
diff --git a/app/packages/analytics/src/usingAnalytics.ts b/app/packages/analytics/src/usingAnalytics.ts
index 1897e38506..8d3902d6e7 100644
--- a/app/packages/analytics/src/usingAnalytics.ts
+++ b/app/packages/analytics/src/usingAnalytics.ts
@@ -6,6 +6,8 @@ export type AnalyticsInfo = {
   userGroup: string;
   doNotTrack?: boolean;
   debug: boolean;
+  disableUrlTracking?: boolean;
+  redact?: string[];
 };
 
 export type AnalyticsConfig = {
@@ -29,6 +31,8 @@ export class Analytics {
   private _debug = false;
   private _lastEventTimestamps: Record<string, number> = {}; // Tracks last event times
   private _debounceInterval = 1000; // Default debounce interval in milliseconds (5 seconds)
+  private _disableUrlTracking = false;
+  private _redactedProperties: string[] = [];
 
   constructor(config?: AnalyticsConfig) {
     if (config?.debounceInterval) {
@@ -36,6 +40,16 @@ export class Analytics {
     }
   }
 
+  redact(properties: Record<string, any>) {
+    if (!properties) return properties;
+    return Object.keys(properties).reduce((acc, key) => {
+      if (this._redactedProperties.includes(key)) {
+        acc[key] = "<redacted>";
+      }
+      return acc;
+    }, properties);
+  }
+
   load(info: AnalyticsInfo) {
     if (this._segment) return;
     this._debug = info?.debug;
@@ -45,6 +59,10 @@ export class Analytics {
       this.disable();
       return;
     }
+    if (info.redact) {
+      this._redactedProperties = info.redact;
+    }
+    this._disableUrlTracking = info.disableUrlTracking;
     if (!info.writeKey) {
       console.warn("Analytics disabled (no write key)");
       this.disable();
@@ -71,12 +89,14 @@ export class Analytics {
 
   page(name?: string, properties?: {}) {
     if (!this._segment) return;
+    properties = this.redact(properties);
     this._segment.page(name, properties);
   }
 
   track(name: string, properties?: {}) {
     const now = Date.now();
     const lastTimestamp = this._lastEventTimestamps[name] || 0;
+    properties = this.redact(properties);
 
     if (now - lastTimestamp < this._debounceInterval) {
       if (this._debug) {
@@ -92,7 +112,11 @@ export class Analytics {
     }
 
     if (!this._segment) return;
-    this._segment.track(name, properties);
+    let opts;
+    if (this._disableUrlTracking) {
+      opts = { context: { page: { url: undefined } } };
+    }
+    this._segment.track(name, properties, opts);
   }
 
   trackEvent(name: string, properties?: {}) {
@@ -101,11 +125,13 @@ export class Analytics {
 
   identify(userId: string, traits?: {}) {
     if (!this._segment) return;
+    traits = this.redact(traits);
     this._segment.identify(userId, traits);
   }
 
   group(groupId: string, traits?: {}) {
     if (!this._segment) return;
+    traits = this.redact(traits);
     this._segment.group(groupId, traits);
   }
 }
diff --git a/app/packages/app/src/components/AnalyticsConsent.tsx b/app/packages/app/src/components/AnalyticsConsent.tsx
index bfdfb4345d..a5370a9f31 100644
--- a/app/packages/app/src/components/AnalyticsConsent.tsx
+++ b/app/packages/app/src/components/AnalyticsConsent.tsx
@@ -85,8 +85,8 @@ export default function AnalyticsConsent({
             Help us improve FiftyOne
           </Typography>
           <Typography marginBottom={1}>
-            We use cookies to understand how FiftyOne is used and to improve the
-            product. You can help us by enabling analytics.
+            We use cookies to understand how FiftyOne is used and improve the product.
+            You can help us by enabling anonymous analytics.
           </Typography>
           <Grid container gap={2} justifyContent="end" direction="row">
             <Grid item alignContent="center">