diff --git a/changelogs/unreleased/3209-jenting b/changelogs/unreleased/3209-jenting
new file mode 100644
index 0000000000..e3fe1d0b8e
--- /dev/null
+++ b/changelogs/unreleased/3209-jenting
@@ -0,0 +1 @@
+Capitalize all help messages
diff --git a/pkg/cmd/cli/backup/create.go b/pkg/cmd/cli/backup/create.go
index e09fdc5448..b4e3913141 100644
--- a/pkg/cmd/cli/backup/create.go
+++ b/pkg/cmd/cli/backup/create.go
@@ -122,7 +122,7 @@ func (o *CreateOptions) BindFlags(flags *pflag.FlagSet) {
 	flags.StringVar(&o.StorageLocation, "storage-location", "", "Location in which to store the backup.")
 	flags.StringSliceVar(&o.SnapshotLocations, "volume-snapshot-locations", o.SnapshotLocations, "List of locations (at most one per provider) where volume snapshots should be stored.")
 	flags.VarP(&o.Selector, "selector", "l", "Only back up resources matching this label selector.")
-	flags.StringVar(&o.OrderedResources, "ordered-resources", "", "mapping Kinds to an ordered list of specific resources of that Kind.  Resource names are separated by commas and their names are in format 'namespace/resourcename'. For cluster scope resource, simply use resource name. Key-value pairs in the mapping are separated by semi-colon.  Example: 'pods=ns1/pod1,ns1/pod2;persistentvolumeclaims=ns1/pvc4,ns1/pvc8'.  Optional.")
+	flags.StringVar(&o.OrderedResources, "ordered-resources", "", "Mapping Kinds to an ordered list of specific resources of that Kind.  Resource names are separated by commas and their names are in format 'namespace/resourcename'. For cluster scope resource, simply use resource name. Key-value pairs in the mapping are separated by semi-colon.  Example: 'pods=ns1/pod1,ns1/pod2;persistentvolumeclaims=ns1/pvc4,ns1/pvc8'.  Optional.")
 	f := flags.VarPF(&o.SnapshotVolumes, "snapshot-volumes", "", "Take snapshots of PersistentVolumes as part of the backup.")
 	// this allows the user to just specify "--snapshot-volumes" as shorthand for "--snapshot-volumes=true"
 	// like a normal bool flag
diff --git a/pkg/cmd/cli/backup/get.go b/pkg/cmd/cli/backup/get.go
index f47259a6cb..f5ccc07e10 100644
--- a/pkg/cmd/cli/backup/get.go
+++ b/pkg/cmd/cli/backup/get.go
@@ -59,7 +59,7 @@ func NewGetCommand(f client.Factory, use string) *cobra.Command {
 		},
 	}
 
-	c.Flags().StringVarP(&listOptions.LabelSelector, "selector", "l", listOptions.LabelSelector, "only show items matching this label selector")
+	c.Flags().StringVarP(&listOptions.LabelSelector, "selector", "l", listOptions.LabelSelector, "Only show items matching this label selector")
 
 	output.BindFlags(c.Flags())
 
diff --git a/pkg/cmd/cli/install/install.go b/pkg/cmd/cli/install/install.go
index 20e34c6c97..eb82cbbfd8 100644
--- a/pkg/cmd/cli/install/install.go
+++ b/pkg/cmd/cli/install/install.go
@@ -75,36 +75,36 @@ type InstallOptions struct {
 
 // BindFlags adds command line values to the options struct.
 func (o *InstallOptions) BindFlags(flags *pflag.FlagSet) {
-	flags.StringVar(&o.ProviderName, "provider", o.ProviderName, "provider name for backup and volume storage")
-	flags.StringVar(&o.BucketName, "bucket", o.BucketName, "name of the object storage bucket where backups should be stored")
-	flags.StringVar(&o.SecretFile, "secret-file", o.SecretFile, "file containing credentials for backup and volume provider. If not specified, --no-secret must be used for confirmation. Optional.")
-	flags.BoolVar(&o.NoSecret, "no-secret", o.NoSecret, "flag indicating if a secret should be created. Must be used as confirmation if --secret-file is not provided. Optional.")
-	flags.BoolVar(&o.NoDefaultBackupLocation, "no-default-backup-location", o.NoDefaultBackupLocation, "flag indicating if a default backup location should be created. Must be used as confirmation if --bucket or --provider are not provided. Optional.")
-	flags.StringVar(&o.Image, "image", o.Image, "image to use for the Velero and restic server pods. Optional.")
-	flags.StringVar(&o.Prefix, "prefix", o.Prefix, "prefix under which all Velero data should be stored within the bucket. Optional.")
-	flags.Var(&o.PodAnnotations, "pod-annotations", "annotations to add to the Velero and restic pods. Optional. Format is key1=value1,key2=value2")
-	flags.Var(&o.ServiceAccountAnnotations, "sa-annotations", "annotations to add to the Velero ServiceAccount. Add iam.gke.io/gcp-service-account=[GSA_NAME]@[PROJECT_NAME].iam.gserviceaccount.com for workload identity. Optional. Format is key1=value1,key2=value2")
+	flags.StringVar(&o.ProviderName, "provider", o.ProviderName, "Provider name for backup and volume storage")
+	flags.StringVar(&o.BucketName, "bucket", o.BucketName, "Name of the object storage bucket where backups should be stored")
+	flags.StringVar(&o.SecretFile, "secret-file", o.SecretFile, "File containing credentials for backup and volume provider. If not specified, --no-secret must be used for confirmation. Optional.")
+	flags.BoolVar(&o.NoSecret, "no-secret", o.NoSecret, "Flag indicating if a secret should be created. Must be used as confirmation if --secret-file is not provided. Optional.")
+	flags.BoolVar(&o.NoDefaultBackupLocation, "no-default-backup-location", o.NoDefaultBackupLocation, "Flag indicating if a default backup location should be created. Must be used as confirmation if --bucket or --provider are not provided. Optional.")
+	flags.StringVar(&o.Image, "image", o.Image, "Image to use for the Velero and restic server pods. Optional.")
+	flags.StringVar(&o.Prefix, "prefix", o.Prefix, "Prefix under which all Velero data should be stored within the bucket. Optional.")
+	flags.Var(&o.PodAnnotations, "pod-annotations", "Annotations to add to the Velero and restic pods. Optional. Format is key1=value1,key2=value2")
+	flags.Var(&o.ServiceAccountAnnotations, "sa-annotations", "Annotations to add to the Velero ServiceAccount. Add iam.gke.io/gcp-service-account=[GSA_NAME]@[PROJECT_NAME].iam.gserviceaccount.com for workload identity. Optional. Format is key1=value1,key2=value2")
 	flags.StringVar(&o.VeleroPodCPURequest, "velero-pod-cpu-request", o.VeleroPodCPURequest, `CPU request for Velero pod. A value of "0" is treated as unbounded. Optional.`)
-	flags.StringVar(&o.VeleroPodMemRequest, "velero-pod-mem-request", o.VeleroPodMemRequest, `memory request for Velero pod. A value of "0" is treated as unbounded. Optional.`)
+	flags.StringVar(&o.VeleroPodMemRequest, "velero-pod-mem-request", o.VeleroPodMemRequest, `Memory request for Velero pod. A value of "0" is treated as unbounded. Optional.`)
 	flags.StringVar(&o.VeleroPodCPULimit, "velero-pod-cpu-limit", o.VeleroPodCPULimit, `CPU limit for Velero pod. A value of "0" is treated as unbounded. Optional.`)
-	flags.StringVar(&o.VeleroPodMemLimit, "velero-pod-mem-limit", o.VeleroPodMemLimit, `memory limit for Velero pod. A value of "0" is treated as unbounded. Optional.`)
+	flags.StringVar(&o.VeleroPodMemLimit, "velero-pod-mem-limit", o.VeleroPodMemLimit, `Memory limit for Velero pod. A value of "0" is treated as unbounded. Optional.`)
 	flags.StringVar(&o.ResticPodCPURequest, "restic-pod-cpu-request", o.ResticPodCPURequest, `CPU request for restic pod. A value of "0" is treated as unbounded. Optional.`)
-	flags.StringVar(&o.ResticPodMemRequest, "restic-pod-mem-request", o.ResticPodMemRequest, `memory request for restic pod. A value of "0" is treated as unbounded. Optional.`)
+	flags.StringVar(&o.ResticPodMemRequest, "restic-pod-mem-request", o.ResticPodMemRequest, `Memory request for restic pod. A value of "0" is treated as unbounded. Optional.`)
 	flags.StringVar(&o.ResticPodCPULimit, "restic-pod-cpu-limit", o.ResticPodCPULimit, `CPU limit for restic pod. A value of "0" is treated as unbounded. Optional.`)
-	flags.StringVar(&o.ResticPodMemLimit, "restic-pod-mem-limit", o.ResticPodMemLimit, `memory limit for restic pod. A value of "0" is treated as unbounded. Optional.`)
-	flags.Var(&o.BackupStorageConfig, "backup-location-config", "configuration to use for the backup storage location. Format is key1=value1,key2=value2")
-	flags.Var(&o.VolumeSnapshotConfig, "snapshot-location-config", "configuration to use for the volume snapshot location. Format is key1=value1,key2=value2")
-	flags.BoolVar(&o.UseVolumeSnapshots, "use-volume-snapshots", o.UseVolumeSnapshots, "whether or not to create snapshot location automatically. Set to false if you do not plan to create volume snapshots via a storage provider.")
-	flags.BoolVar(&o.RestoreOnly, "restore-only", o.RestoreOnly, "run the server in restore-only mode. Optional.")
-	flags.BoolVar(&o.DryRun, "dry-run", o.DryRun, "generate resources, but don't send them to the cluster. Use with -o. Optional.")
-	flags.BoolVar(&o.UseRestic, "use-restic", o.UseRestic, "create restic daemonset. Optional.")
-	flags.BoolVar(&o.Wait, "wait", o.Wait, "wait for Velero deployment to be ready. Optional.")
-	flags.DurationVar(&o.DefaultResticMaintenanceFrequency, "default-restic-prune-frequency", o.DefaultResticMaintenanceFrequency, "how often 'restic prune' is run for restic repositories by default. Optional.")
+	flags.StringVar(&o.ResticPodMemLimit, "restic-pod-mem-limit", o.ResticPodMemLimit, `Memory limit for restic pod. A value of "0" is treated as unbounded. Optional.`)
+	flags.Var(&o.BackupStorageConfig, "backup-location-config", "Configuration to use for the backup storage location. Format is key1=value1,key2=value2")
+	flags.Var(&o.VolumeSnapshotConfig, "snapshot-location-config", "Configuration to use for the volume snapshot location. Format is key1=value1,key2=value2")
+	flags.BoolVar(&o.UseVolumeSnapshots, "use-volume-snapshots", o.UseVolumeSnapshots, "Whether or not to create snapshot location automatically. Set to false if you do not plan to create volume snapshots via a storage provider.")
+	flags.BoolVar(&o.RestoreOnly, "restore-only", o.RestoreOnly, "Run the server in restore-only mode. Optional.")
+	flags.BoolVar(&o.DryRun, "dry-run", o.DryRun, "Generate resources, but don't send them to the cluster. Use with -o. Optional.")
+	flags.BoolVar(&o.UseRestic, "use-restic", o.UseRestic, "Create restic daemonset. Optional.")
+	flags.BoolVar(&o.Wait, "wait", o.Wait, "Wait for Velero deployment to be ready. Optional.")
+	flags.DurationVar(&o.DefaultResticMaintenanceFrequency, "default-restic-prune-frequency", o.DefaultResticMaintenanceFrequency, "How often 'restic prune' is run for restic repositories by default. Optional.")
 	flags.Var(&o.Plugins, "plugins", "Plugin container images to install into the Velero Deployment")
-	flags.BoolVar(&o.CRDsOnly, "crds-only", o.CRDsOnly, "only generate CustomResourceDefinition resources. Useful for updating CRDs for an existing Velero install.")
-	flags.StringVar(&o.CACertFile, "cacert", o.CACertFile, "file containing a certificate bundle to use when verifying TLS connections to the object store. Optional.")
-	flags.StringVar(&o.Features, "features", o.Features, "comma separated list of Velero feature flags to be set on the Velero deployment and the restic daemonset, if restic is enabled")
-	flags.BoolVar(&o.DefaultVolumesToRestic, "default-volumes-to-restic", o.DefaultVolumesToRestic, "bool flag to configure Velero server to use restic by default to backup all pod volumes on all backups. Optional.")
+	flags.BoolVar(&o.CRDsOnly, "crds-only", o.CRDsOnly, "Only generate CustomResourceDefinition resources. Useful for updating CRDs for an existing Velero install.")
+	flags.StringVar(&o.CACertFile, "cacert", o.CACertFile, "File containing a certificate bundle to use when verifying TLS connections to the object store. Optional.")
+	flags.StringVar(&o.Features, "features", o.Features, "Comma separated list of Velero feature flags to be set on the Velero deployment and the restic daemonset, if restic is enabled")
+	flags.BoolVar(&o.DefaultVolumesToRestic, "default-volumes-to-restic", o.DefaultVolumesToRestic, "Bool flag to configure Velero server to use restic by default to backup all pod volumes on all backups. Optional.")
 }
 
 // NewInstallOptions instantiates a new, default InstallOptions struct.
@@ -196,8 +196,7 @@ func NewCommand(f client.Factory) *cobra.Command {
 	c := &cobra.Command{
 		Use:   "install",
 		Short: "Install Velero",
-		Long: `
-Install Velero onto a Kubernetes cluster using the supplied provider information, such as
+		Long: `Install Velero onto a Kubernetes cluster using the supplied provider information, such as
 the provider's name, a bucket name, and a file containing the credentials to access that bucket.
 A prefix within the bucket and configuration for the backup store location may also be supplied.
 Additionally, volume snapshot information for the same provider may be supplied.
diff --git a/pkg/cmd/cli/plugin/get.go b/pkg/cmd/cli/plugin/get.go
index daf0f08846..60a939257d 100644
--- a/pkg/cmd/cli/plugin/get.go
+++ b/pkg/cmd/cli/plugin/get.go
@@ -62,7 +62,7 @@ func NewGetCommand(f client.Factory, use string) *cobra.Command {
 		},
 	}
 
-	c.Flags().DurationVar(&timeout, "timeout", timeout, "maximum time to wait for plugin information to be reported. Default is 5 seconds.")
+	c.Flags().DurationVar(&timeout, "timeout", timeout, "Maximum time to wait for plugin information to be reported. Default is 5 seconds.")
 	output.BindFlagsSimple(c.Flags())
 
 	return c
diff --git a/pkg/cmd/cli/schedule/create.go b/pkg/cmd/cli/schedule/create.go
index e09cb0bea5..7a4971aa7a 100644
--- a/pkg/cmd/cli/schedule/create.go
+++ b/pkg/cmd/cli/schedule/create.go
@@ -94,8 +94,8 @@ func NewCreateOptions() *CreateOptions {
 
 func (o *CreateOptions) BindFlags(flags *pflag.FlagSet) {
 	o.BackupOptions.BindFlags(flags)
-	flags.StringVar(&o.Schedule, "schedule", o.Schedule, "a cron expression specifying a recurring schedule for this backup to run")
-	flags.BoolVar(&o.UseOwnerReferencesInBackup, "use-owner-references-in-backup", o.UseOwnerReferencesInBackup, "specifies whether to use OwnerReferences on backups created by this Schedule")
+	flags.StringVar(&o.Schedule, "schedule", o.Schedule, "A cron expression specifying a recurring schedule for this backup to run")
+	flags.BoolVar(&o.UseOwnerReferencesInBackup, "use-owner-references-in-backup", o.UseOwnerReferencesInBackup, "Specifies whether to use OwnerReferences on backups created by this Schedule")
 }
 
 func (o *CreateOptions) Validate(c *cobra.Command, args []string, f client.Factory) error {
diff --git a/pkg/cmd/cli/snapshotlocation/get.go b/pkg/cmd/cli/snapshotlocation/get.go
index b879d5887b..c25f6c9f9c 100644
--- a/pkg/cmd/cli/snapshotlocation/get.go
+++ b/pkg/cmd/cli/snapshotlocation/get.go
@@ -54,7 +54,7 @@ func NewGetCommand(f client.Factory, use string) *cobra.Command {
 			cmd.CheckError(err)
 		},
 	}
-	c.Flags().StringVarP(&listOptions.LabelSelector, "selector", "l", listOptions.LabelSelector, "only show items matching this label selector")
+	c.Flags().StringVarP(&listOptions.LabelSelector, "selector", "l", listOptions.LabelSelector, "Only show items matching this label selector")
 	output.BindFlags(c.Flags())
 	return c
 }
diff --git a/pkg/cmd/cli/version/version.go b/pkg/cmd/cli/version/version.go
index c55671bfe3..457a4e4485 100644
--- a/pkg/cmd/cli/version/version.go
+++ b/pkg/cmd/cli/version/version.go
@@ -59,8 +59,8 @@ func NewCommand(f client.Factory) *cobra.Command {
 		},
 	}
 
-	c.Flags().DurationVar(&timeout, "timeout", timeout, "maximum time to wait for server version to be reported. Default is 5 seconds.")
-	c.Flags().BoolVar(&clientOnly, "client-only", clientOnly, "only get velero client version, not server version")
+	c.Flags().DurationVar(&timeout, "timeout", timeout, "Maximum time to wait for server version to be reported. Default is 5 seconds.")
+	c.Flags().BoolVar(&clientOnly, "client-only", clientOnly, "Only get velero client version, not server version")
 
 	return c
 }
diff --git a/pkg/cmd/util/output/output.go b/pkg/cmd/util/output/output.go
index 00fe5c9098..24188ed0d7 100644
--- a/pkg/cmd/util/output/output.go
+++ b/pkg/cmd/util/output/output.go
@@ -41,8 +41,8 @@ const downloadRequestTimeout = 30 * time.Second
 func BindFlags(flags *pflag.FlagSet) {
 	flags.StringP("output", "o", "table", "Output display format. For create commands, display the object but do not send it to the server. Valid formats are 'table', 'json', and 'yaml'. 'table' is not valid for the install command.")
 	labelColumns := flag.NewStringArray()
-	flags.Var(&labelColumns, "label-columns", "a comma-separated list of labels to be displayed as columns")
-	flags.Bool("show-labels", false, "show labels in the last column")
+	flags.Var(&labelColumns, "label-columns", "A comma-separated list of labels to be displayed as columns")
+	flags.Bool("show-labels", false, "Show labels in the last column")
 }
 
 // BindFlagsSimple defines the output format flag only.
diff --git a/pkg/plugin/framework/server.go b/pkg/plugin/framework/server.go
index 83f740a535..f02757e4b7 100644
--- a/pkg/plugin/framework/server.go
+++ b/pkg/plugin/framework/server.go
@@ -109,8 +109,8 @@ func NewServer() Server {
 }
 
 func (s *server) BindFlags(flags *pflag.FlagSet) Server {
-	flags.Var(s.logLevelFlag, "log-level", fmt.Sprintf("the level at which to log. Valid values are %s.", strings.Join(s.logLevelFlag.AllowedValues(), ", ")))
-	flags.Var(s.featureSet, "features", "list of feature flags for this plugin")
+	flags.Var(s.logLevelFlag, "log-level", fmt.Sprintf("The level at which to log. Valid values are %s.", strings.Join(s.logLevelFlag.AllowedValues(), ", ")))
+	flags.Var(s.featureSet, "features", "List of feature flags for this plugin")
 	s.flagSet = flags
 	s.flagSet.ParseErrorsWhitelist.UnknownFlags = true