Consumer - Livestream View Research

[chrishobcroft]

Current Situation

User Experience

Currently, the user-experience in the Consumer app, when viewing a livestream, looks like this:

or like this:

Functionality

1. This UX provides a minimum-viable level of functionality for the user - which is to be able to watch the livestream content. This is of paramount importance, in order to allow the user to achieve their desired use-case... "to watch livestream content".

2. An additional "nice-to-have" feature, added in a previous release, was to show a user their balance, so that they can see if they will soon run out of credit.

Potential Improvements

• Advertising banners - enable this app to be configured to show advertising banners, e.g. from Google Adwords, or from Basic Attention Token, as a way for whoever uses this Consumer App Template to earn advertising revenue for the content (much the same way as YouTube does today). e.g. banners could be clickable and rotating and overlaid to the text. Perhaps further investigation could go into making commercial breaks from the livestream content (much the same way that Traditional TV advertising breaks work).

• Copy-key-to-clipboard Icon - user @Matlemad requested this feature here.

As a user watching a livestream, I want to able to copy the "Top-up" address without closing the app, so I can finish watching something if I'm interested. This could be achieved by a simple icon next to the residual credit.

It is not currently clear how a user journey might proceed in this instance, but further research into what the user journey would look like immediately after copying the "Top-up" address may be wise. Further, it may be required to also display the user's address, with a "copy" button next to it, which starts to add to the on-screen complexity (see section below about "De-cluttering")

• Lock the screen - further discussed here: Add a "lock screen" button to the Consumer app template #49

• De-cluttering - with the addition of the wallet balance as an overlay to the livestream, this is creating a distraction for the user, whose primary use case is to watch livestream content. Adding advertising banners would further add to the distraction, but might play an important part in the financial viability of launching such a project. Adding a button / user's address may add further "clutter", with questionable value for the user, whose primary use-case is to watch livestream content. But I digress.

Something to further research, is the potential for designing ways to give a user all the controls they need to interact with a livestream (which, incidentally, do not include pause / play / fast-forward / rewind), but without distracting them from their primary use case.

• Transparency and Fade-Out - a user might feel less distracted from their primary use case if any overlaid content were to be either semi-transparent, or even to allow it to slowly fade out after a few seconds... only reappearing if the user were to tap on the screen (in such a case, the app might advise the user that they must tap the screen again to end the livestream viewing.