diff --git a/src/Umbraco.Web.UI.Client/src/views/documenttypes/views/permissions/permissions.html b/src/Umbraco.Web.UI.Client/src/views/documenttypes/views/permissions/permissions.html
index 99b874190384..96cf9b8ec471 100644
--- a/src/Umbraco.Web.UI.Client/src/views/documenttypes/views/permissions/permissions.html
+++ b/src/Umbraco.Web.UI.Client/src/views/documenttypes/views/permissions/permissions.html
@@ -6,8 +6,8 @@
             <div class="sub-view-columns" ng-hide="model.isElement">
 
                 <div class="sub-view-column-left">
-                    <h5><localize key="contentTypeEditor_allowAsRootHeading"></localize></h5>
-                    <small><localize key="contentTypeEditor_allowAsRootDescription"></localize></small>
+                    <h5><localize key="contentTypeEditor_allowAsRootHeading">Allow as root</localize></h5>
+                    <small><localize key="contentTypeEditor_allowAsRootDescription">Allow editors to create content of this type in the root of the content tree.</localize></small>
                 </div>
                 <div class="sub-view-column-right">
                     <umb-toggle data-element="permissions-allow-as-root"
@@ -22,8 +22,8 @@ <h5><localize key="contentTypeEditor_allowAsRootHeading"></localize></h5>
             <div class="sub-view-columns" ng-hide="model.isElement">
 
                 <div class="sub-view-column-left">
-                    <h5><localize key="contentTypeEditor_childNodesHeading"></localize></h5>
-                    <small><localize key="contentTypeEditor_childNodesDescription"></localize></small>
+                    <h5><localize key="contentTypeEditor_childNodesHeading">Allowed child node types</localize></h5>
+                    <small><localize key="contentTypeEditor_childNodesDescription">Allow content of the specified types to be created underneath content of this type.</localize></small>
                 </div>
 
                 <div class="sub-view-column-right">
@@ -43,8 +43,8 @@ <h5><localize key="contentTypeEditor_childNodesHeading"></localize></h5>
             <div class="sub-view-columns">
 
                 <div class="sub-view-column-left">
-                    <h5><localize key="contentTypeEditor_cultureVariantHeading"></localize></h5>
-                    <small><localize key="contentTypeEditor_cultureVariantDescription"></localize></small>
+                    <h5><localize key="contentTypeEditor_cultureVariantHeading">Allow vary by culture</localize></h5>
+                    <small><localize key="contentTypeEditor_cultureVariantDescription">Allow editors to create content of different languages.</localize></small>
                 </div>
 
                 <div class="sub-view-column-right">
@@ -61,8 +61,8 @@ <h5><localize key="contentTypeEditor_cultureVariantHeading"></localize></h5>
             <div class="sub-view-columns" ng-if="vm.showAllowSegmentationOption">
 
                 <div class="sub-view-column-left">
-                    <h5><localize key="contentTypeEditor_segmentVariantHeading"></localize></h5>
-                    <small><localize key="contentTypeEditor_segmentVariantDescription"></localize></small>
+                    <h5><localize key="contentTypeEditor_segmentVariantHeading">Allow segmentation</localize></h5>
+                    <small><localize key="contentTypeEditor_segmentVariantDescription">Allow editors to create segments of this content.</localize></small>
                 </div>
 
                 <div class="sub-view-column-right">
@@ -77,9 +77,9 @@ <h5><localize key="contentTypeEditor_segmentVariantHeading"></localize></h5>
             <div class="sub-view-columns">
 
                 <div class="sub-view-column-left">
-                    <h5><localize key="contentTypeEditor_elementHeading"></localize></h5>
-                    <small><localize key="contentTypeEditor_elementDescription"></localize></small>
-                    <small ng-if="!vm.canToggleIsElement"><br/><localize key="contentTypeEditor_elementCannotToggle"></localize></small>
+                    <h5><localize key="contentTypeEditor_elementHeading">Is an Element Type</localize></h5>
+                    <small><localize key="contentTypeEditor_elementDescription">An Element Type is meant to be used for instance in Nested Content, and not in the tree.</localize></small>
+                    <small ng-if="!vm.canToggleIsElement"><br/><localize key="contentTypeEditor_elementCannotToggle">A Document Type cannot be changed to an Element Type once it has been used to create one or more content items.</localize></small>
                 </div>
 
                 <div class="sub-view-column-right">