diff --git a/prost-types/src/lib.rs b/prost-types/src/lib.rs
index ab95dbc5a..2bf6c2cfa 100644
--- a/prost-types/src/lib.rs
+++ b/prost-types/src/lib.rs
@@ -24,6 +24,11 @@ use core::i64;
 use core::str::FromStr;
 use core::time;
 
+use prost::alloc::format;
+use prost::alloc::string::String;
+use prost::alloc::vec::Vec;
+use prost::{DecodeError, EncodeError, Message, Name};
+
 pub use protobuf::*;
 
 // The Protobuf `Duration` and `Timestamp` types can't delegate to the standard library equivalents
@@ -33,6 +38,58 @@ pub use protobuf::*;
 const NANOS_PER_SECOND: i32 = 1_000_000_000;
 const NANOS_MAX: i32 = NANOS_PER_SECOND - 1;
 
+const PACKAGE: &str = "google.protobuf";
+
+impl Any {
+    /// Serialize the given message type `M` as [`Any`].
+    pub fn from_msg<M>(msg: &M) -> Result<Self, EncodeError>
+    where
+        M: Name,
+    {
+        let type_url = M::type_url();
+        let mut value = Vec::new();
+        Message::encode(msg, &mut value)?;
+        Ok(Any { type_url, value })
+    }
+
+    /// Decode the given message type `M` from [`Any`], validating that it has
+    /// the expected type URL.
+    pub fn to_msg<M>(&self) -> Result<M, DecodeError>
+    where
+        M: Default + Name + Sized,
+    {
+        let expected_type_url = M::type_url();
+
+        match (
+            TypeUrl::new(&expected_type_url),
+            TypeUrl::new(&self.type_url),
+        ) {
+            (Some(expected), Some(actual)) => {
+                if expected == actual {
+                    return Ok(M::decode(&*self.value)?);
+                }
+            }
+            _ => (),
+        }
+
+        let mut err = DecodeError::new(format!(
+            "expected type URL: \"{}\" (got: \"{}\")",
+            expected_type_url, &self.type_url
+        ));
+        err.push("unexpected type URL", "type_url");
+        Err(err)
+    }
+}
+
+impl Name for Any {
+    const PACKAGE: &'static str = PACKAGE;
+    const NAME: &'static str = "Any";
+
+    fn type_url() -> String {
+        type_url_for::<Self>()
+    }
+}
+
 impl Duration {
     /// Normalizes the duration to a canonical format.
     ///
@@ -85,6 +142,15 @@ impl Duration {
     }
 }
 
+impl Name for Duration {
+    const PACKAGE: &'static str = PACKAGE;
+    const NAME: &'static str = "Duration";
+
+    fn type_url() -> String {
+        type_url_for::<Self>()
+    }
+}
+
 impl TryFrom<time::Duration> for Duration {
     type Error = DurationError;
 
@@ -298,6 +364,15 @@ impl Timestamp {
     }
 }
 
+impl Name for Timestamp {
+    const PACKAGE: &'static str = PACKAGE;
+    const NAME: &'static str = "Timestamp";
+
+    fn type_url() -> String {
+        type_url_for::<Self>()
+    }
+}
+
 /// Implements the unstable/naive version of `Eq`: a basic equality check on the internal fields of the `Timestamp`.
 /// This implies that `normalized_ts != non_normalized_ts` even if `normalized_ts == non_normalized_ts.normalized()`.
 #[cfg(feature = "std")]
@@ -421,6 +496,49 @@ impl fmt::Display for Timestamp {
     }
 }
 
+/// URL/resource name that uniquely identifies the type of the serialized protocol buffer message,
+/// e.g. `type.googleapis.com/google.protobuf.Duration`.
+///
+/// This string must contain at least one "/" character.
+///
+/// The last segment of the URL's path must represent the fully qualified name of the type (as in
+/// `path/google.protobuf.Duration`). The name should be in a canonical form (e.g., leading "." is
+/// not accepted).
+///
+/// If no scheme is provided, `https` is assumed.
+///
+/// Schemes other than `http`, `https` (or the empty scheme) might be used with implementation
+/// specific semantics.
+#[derive(Debug, Eq, PartialEq)]
+struct TypeUrl<'a> {
+    /// Fully qualified name of the type, e.g. `google.protobuf.Duration`
+    full_name: &'a str,
+}
+
+impl<'a> TypeUrl<'a> {
+    fn new(s: &'a str) -> core::option::Option<Self> {
+        // Must contain at least one "/" character.
+        let slash_pos = s.rfind('/')?;
+
+        // The last segment of the URL's path must represent the fully qualified name
+        // of the type (as in `path/google.protobuf.Duration`)
+        let full_name = s.get((slash_pos + 1)..)?;
+
+        // The name should be in a canonical form (e.g., leading "." is not accepted).
+        if full_name.starts_with('.') {
+            return None;
+        }
+
+        Some(Self { full_name })
+    }
+}
+
+/// Compute the type URL for the given `google.protobuf` type, using `type.googleapis.com` as the
+/// authority for the URL.
+fn type_url_for<T: Name>() -> String {
+    format!("type.googleapis.com/{}.{}", T::PACKAGE, T::NAME)
+}
+
 #[cfg(test)]
 mod tests {
     use super::*;
@@ -744,4 +862,41 @@ mod tests {
             );
         }
     }
+
+    #[test]
+    fn check_any_serialization() {
+        let message = Timestamp::date(2000, 01, 01).unwrap();
+        let any = Any::from_msg(&message).unwrap();
+        assert_eq!(
+            &any.type_url,
+            "type.googleapis.com/google.protobuf.Timestamp"
+        );
+
+        let message2 = any.to_msg::<Timestamp>().unwrap();
+        assert_eq!(message, message2);
+
+        // Wrong type URL
+        assert!(any.to_msg::<Duration>().is_err());
+    }
+
+    #[test]
+    fn check_type_url_parsing() {
+        let example_type_name = "google.protobuf.Duration";
+
+        let url = TypeUrl::new("type.googleapis.com/google.protobuf.Duration").unwrap();
+        assert_eq!(url.full_name, example_type_name);
+
+        let full_url =
+            TypeUrl::new("https://type.googleapis.com/google.protobuf.Duration").unwrap();
+        assert_eq!(full_url.full_name, example_type_name);
+
+        let relative_url = TypeUrl::new("/google.protobuf.Duration").unwrap();
+        assert_eq!(relative_url.full_name, example_type_name);
+
+        // The name should be in a canonical form (e.g., leading "." is not accepted).
+        assert_eq!(TypeUrl::new("/.google.protobuf.Duration"), None);
+
+        // Must contain at least one "/" character.
+        assert_eq!(TypeUrl::new("google.protobuf.Duration"), None);
+    }
 }
diff --git a/src/lib.rs b/src/lib.rs
index 4a97bb819..6ec7838d5 100644
--- a/src/lib.rs
+++ b/src/lib.rs
@@ -11,6 +11,7 @@ pub use bytes;
 
 mod error;
 mod message;
+mod name;
 mod types;
 
 #[doc(hidden)]
@@ -18,6 +19,7 @@ pub mod encoding;
 
 pub use crate::error::{DecodeError, EncodeError};
 pub use crate::message::Message;
+pub use crate::name::Name;
 
 use bytes::{Buf, BufMut};
 
diff --git a/src/name.rs b/src/name.rs
new file mode 100644
index 000000000..1f94de6a7
--- /dev/null
+++ b/src/name.rs
@@ -0,0 +1,28 @@
+//! Support for associating type name information with a [`Message`].
+
+use crate::Message;
+use alloc::{format, string::String};
+
+/// Associate a type name with a [`Message`] type.
+pub trait Name: Message {
+    /// Type name for this [`Message`]. This is the camel case name,
+    /// e.g. `TypeName`.
+    const NAME: &'static str;
+
+    /// Package name this message type is contained in. They are domain-like
+    /// and delimited by `.`, e.g. `google.protobuf`.
+    const PACKAGE: &'static str;
+
+    /// Full name of this message type containing both the package name and
+    /// type name, e.g. `google.protobuf.TypeName`.
+    fn full_name() -> String {
+        format!("{}.{}", Self::NAME, Self::PACKAGE)
+    }
+
+    /// Type URL for this message, which by default is the full name with a
+    /// leading slash, but may also include a leading domain name, e.g.
+    /// `type.googleapis.com/google.profile.Person`.
+    fn type_url() -> String {
+        format!("/{}", Self::full_name())
+    }
+}