diff --git a/.changes/fix-wix-autostart-after-update.md b/.changes/fix-wix-autostart-after-update.md
new file mode 100644
index 000000000000..242443260f6f
--- /dev/null
+++ b/.changes/fix-wix-autostart-after-update.md
@@ -0,0 +1,5 @@
+---
+tauri-bundler: patch:enhance
+---
+
+Added a public property to the msi to tell the installer to launch the app after installation. This was added for the updater plugin.
diff --git a/tooling/bundler/src/bundle/windows/templates/main.wxs b/tooling/bundler/src/bundle/windows/templates/main.wxs
index 4ba6a480cdb0..fbbc0d6693cd 100644
--- a/tooling/bundler/src/bundle/windows/templates/main.wxs
+++ b/tooling/bundler/src/bundle/windows/templates/main.wxs
@@ -29,6 +29,11 @@
         <!-- reinstall all files; rewrite all registry entries; reinstall all shortcuts -->
         <Property Id="REINSTALLMODE" Value="amus" />
 
+        <!-- Auto launch app after installation, useful for passive mode which usually used in updates -->
+        <Property Id="AUTOLAUNCHAPP" Secure="yes" />
+        <!-- Property to forward cli args to the launched app to not lose those of the pre-update instance -->
+        <Property Id="LAUNCHAPPARGS" Secure="yes" />
+
         {{#if allow_downgrades}}
             <MajorUpgrade Schedule="afterInstallInitialize" AllowDowngrades="yes" />
         {{else}}
@@ -70,8 +75,7 @@
         <!-- launch app checkbox -->
         <Property Id="WIXUI_EXITDIALOGOPTIONALCHECKBOXTEXT" Value="!(loc.LaunchApp)" />
         <Property Id="WIXUI_EXITDIALOGOPTIONALCHECKBOX" Value="1"/>
-        <Property Id="WixShellExecTarget" Value="[!Path]" />
-        <CustomAction Id="LaunchApplication" BinaryKey="WixCA" DllEntry="WixShellExec" Impersonate="yes" />
+        <CustomAction Id="LaunchApplication" Impersonate="yes" FileKey="Path" ExeCommand="[LAUNCHAPPARGS]" Return="asyncNoWait" />
 
         <UI>
             <!-- launch app checkbox -->
@@ -334,6 +338,10 @@
         </InstallExecuteSequence>
         {{/if}}
 
+        <InstallExecuteSequence>
+          <Custom Action="LaunchApplication" After="InstallFinalize">AUTOLAUNCHAPP AND NOT Installed</Custom>
+        </InstallExecuteSequence>
+
         <SetProperty Id="ARPINSTALLLOCATION" Value="[INSTALLDIR]" After="CostFinalize"/>
     </Product>
 </Wix>