diff --git a/Makefile b/Makefile
index a30f361e..e621e1a7 100644
--- a/Makefile
+++ b/Makefile
@@ -258,7 +258,6 @@ bundle: manifests kustomize operator-sdk ## Generate bundle manifests and metada
 	$(OPERATOR_SDK) generate kustomize manifests -q
 	cd config/manager && $(KUSTOMIZE) edit set image controller=$(IMG)
 	$(KUSTOMIZE) build config/manifests | $(OPERATOR_SDK) generate bundle $(BUNDLE_GEN_FLAGS)
-	make productization-adjustments
 	$(OPERATOR_SDK) bundle validate ./bundle
 
 .PHONY: bundle-build