diff --git a/src/bin/rustup-init.rs b/src/bin/rustup-init.rs
index 591e81297c7..36e98f994c9 100644
--- a/src/bin/rustup-init.rs
+++ b/src/bin/rustup-init.rs
@@ -93,7 +93,7 @@ async fn run_rustup_inner(
     utils::current_exe()?;
 
     match process.name().as_deref() {
-        Some("rustup") => rustup_mode::main(current_dir, process).await,
+        Some("rustup") => rustup_mode::main(current_dir, process, Some(console_filter)).await,
         Some(n) if n.starts_with("rustup-setup") || n.starts_with("rustup-init") => {
             // NB: The above check is only for the prefix of the file
             // name. Browsers rename duplicates to
diff --git a/src/cli/rustup_mode.rs b/src/cli/rustup_mode.rs
index 28ed7b29e16..f512e3cb0fd 100644
--- a/src/cli/rustup_mode.rs
+++ b/src/cli/rustup_mode.rs
@@ -10,6 +10,7 @@ use clap::{builder::PossibleValue, Args, CommandFactory, Parser, Subcommand, Val
 use clap_complete::Shell;
 use itertools::Itertools;
 use tracing::{info, trace, warn};
+use tracing_subscriber::{reload::Handle, EnvFilter, Registry};
 
 use crate::{
     cli::{
@@ -68,12 +69,12 @@ fn handle_epipe(res: Result<utils::ExitCode>) -> Result<utils::ExitCode> {
     after_help = RUSTUP_HELP,
 )]
 struct Rustup {
-    /// Enable verbose output
-    #[arg(short, long)]
+    /// Enable verbose output, limit console logger level to 'DEBUG' if 'RUSTUP_LOG' is unset
+    #[arg(short, long, overrides_with = "quiet")]
     verbose: bool,
 
-    /// Disable progress output
-    #[arg(short, long, conflicts_with = "verbose")]
+    /// Disable progress output, limit console logger level to 'WARN' if 'RUSTUP_LOG' is unset
+    #[arg(short, long, overrides_with = "verbose")]
     quiet: bool,
 
     /// Release channel (e.g. +stable) or custom toolchain to set override
@@ -532,7 +533,11 @@ enum SetSubcmd {
 }
 
 #[tracing::instrument(level = "trace", fields(args = format!("{:?}", process.args_os().collect::<Vec<_>>())))]
-pub async fn main(current_dir: PathBuf, process: &Process) -> Result<utils::ExitCode> {
+pub async fn main(
+    current_dir: PathBuf,
+    process: &Process,
+    console_filter: Option<Handle<EnvFilter, Registry>>,
+) -> Result<utils::ExitCode> {
     self_update::cleanup_self_updater(process)?;
 
     use clap::error::ErrorKind::*;
@@ -570,6 +575,21 @@ pub async fn main(current_dir: PathBuf, process: &Process) -> Result<utils::Exit
         }
     };
 
+    if process.var("RUSTUP_LOG").is_err() {
+        if let Some(console_filter) = &console_filter {
+            if matches.quiet {
+                console_filter
+                    .modify(|it| *it = EnvFilter::new("rustup=WARN"))
+                    .expect("error reloading `EnvFilter` for console_logger")
+            }
+            if matches.verbose {
+                console_filter
+                    .modify(|it| *it = EnvFilter::new("rustup=DEBUG"))
+                    .expect("error reloading `EnvFilter` for console_logger")
+            }
+        }
+    }
+
     let cfg = &mut common::set_globals(current_dir, matches.quiet, process)?;
 
     if let Some(t) = &matches.plus_toolchain {
diff --git a/src/cli/setup_mode.rs b/src/cli/setup_mode.rs
index fabcb2f901b..b8af3f325eb 100644
--- a/src/cli/setup_mode.rs
+++ b/src/cli/setup_mode.rs
@@ -25,12 +25,12 @@ use crate::{
     before_help = format!("rustup-init {}", common::version()),
 )]
 struct RustupInit {
-    /// Enable verbose output
-    #[arg(short, long)]
+    /// Enable verbose output, limit console logger level to 'DEBUG' if 'RUSTUP_LOG' is unset
+    #[arg(short, long, overrides_with = "quiet")]
     verbose: bool,
 
     /// Disable progress output, limit console logger level to 'WARN' if 'RUSTUP_LOG' is unset
-    #[arg(short, long)]
+    #[arg(short, long, overrides_with = "verbose")]
     quiet: bool,
 
     /// Disable confirmation prompt
@@ -115,10 +115,17 @@ pub async fn main(
         warn!("{}", common::WARN_COMPLETE_PROFILE);
     }
 
-    if quiet && process.var("RUSTUP_LOG").is_err() {
-        console_filter
-            .modify(|it| *it = EnvFilter::new("rustup=WARN"))
-            .expect("error reloading `EnvFilter` for console_logger");
+    if process.var("RUSTUP_LOG").is_err() {
+        if quiet {
+            console_filter
+                .modify(|it| *it = EnvFilter::new("rustup=WARN"))
+                .expect("error reloading `EnvFilter` for console_logger");
+        }
+        if verbose {
+            console_filter
+                .modify(|it| *it = EnvFilter::new("rustup=DEBUG"))
+                .expect("error reloading `EnvFilter` for console_logger");
+        }
     }
 
     let opts = InstallOpts {
diff --git a/src/test/mock/clitools.rs b/src/test/mock/clitools.rs
index 1b2ed298591..389f443cfa8 100644
--- a/src/test/mock/clitools.rs
+++ b/src/test/mock/clitools.rs
@@ -790,7 +790,8 @@ impl Config {
         }
 
         let tp = process::TestProcess::new(&*self.workdir.borrow(), &arg_strings, vars, "");
-        let process_res = rustup_mode::main(tp.process.current_dir().unwrap(), &tp.process).await;
+        let process_res =
+            rustup_mode::main(tp.process.current_dir().unwrap(), &tp.process, None).await;
         // convert Err's into an ec
         let ec = match process_res {
             Ok(process_res) => process_res,
diff --git a/tests/suite/cli-ui/rustup-init/rustup-init_help_flag_stdout.toml b/tests/suite/cli-ui/rustup-init/rustup-init_help_flag_stdout.toml
index c51af98b68a..b2a32685274 100644
--- a/tests/suite/cli-ui/rustup-init/rustup-init_help_flag_stdout.toml
+++ b/tests/suite/cli-ui/rustup-init/rustup-init_help_flag_stdout.toml
@@ -10,7 +10,7 @@ Usage: rustup-init[EXE] [OPTIONS]
 
 Options:
   -v, --verbose
-          Enable verbose output
+          Enable verbose output, limit console logger level to 'DEBUG' if 'RUSTUP_LOG' is unset
   -q, --quiet
           Disable progress output, limit console logger level to 'WARN' if 'RUSTUP_LOG' is unset
   -y
diff --git a/tests/suite/cli-ui/rustup/rustup_help_cmd_stdout.toml b/tests/suite/cli-ui/rustup/rustup_help_cmd_stdout.toml
index b6771fb5c3e..d83c58a6118 100644
--- a/tests/suite/cli-ui/rustup/rustup_help_cmd_stdout.toml
+++ b/tests/suite/cli-ui/rustup/rustup_help_cmd_stdout.toml
@@ -30,8 +30,10 @@ Arguments:
   [+toolchain]  Release channel (e.g. +stable) or custom toolchain to set override
 
 Options:
-  -v, --verbose  Enable verbose output
-  -q, --quiet    Disable progress output
+  -v, --verbose  Enable verbose output, limit console logger level to 'DEBUG' if 'RUSTUP_LOG' is
+                 unset
+  -q, --quiet    Disable progress output, limit console logger level to 'WARN' if 'RUSTUP_LOG' is
+                 unset
   -h, --help     Print help
   -V, --version  Print version
 
diff --git a/tests/suite/cli-ui/rustup/rustup_help_flag_stdout.toml b/tests/suite/cli-ui/rustup/rustup_help_flag_stdout.toml
index 4fa43f881ba..95b42763502 100644
--- a/tests/suite/cli-ui/rustup/rustup_help_flag_stdout.toml
+++ b/tests/suite/cli-ui/rustup/rustup_help_flag_stdout.toml
@@ -30,8 +30,10 @@ Arguments:
   [+toolchain]  Release channel (e.g. +stable) or custom toolchain to set override
 
 Options:
-  -v, --verbose  Enable verbose output
-  -q, --quiet    Disable progress output
+  -v, --verbose  Enable verbose output, limit console logger level to 'DEBUG' if 'RUSTUP_LOG' is
+                 unset
+  -q, --quiet    Disable progress output, limit console logger level to 'WARN' if 'RUSTUP_LOG' is
+                 unset
   -h, --help     Print help
   -V, --version  Print version
 
diff --git a/tests/suite/cli-ui/rustup/rustup_only_options_stdout.toml b/tests/suite/cli-ui/rustup/rustup_only_options_stdout.toml
index e0d9a66f54c..a2328c4cb37 100644
--- a/tests/suite/cli-ui/rustup/rustup_only_options_stdout.toml
+++ b/tests/suite/cli-ui/rustup/rustup_only_options_stdout.toml
@@ -32,10 +32,10 @@ Arguments:
 
 Options:
   -v, --verbose
-          Enable verbose output
+          Enable verbose output, limit console logger level to 'DEBUG' if 'RUSTUP_LOG' is unset
 
   -q, --quiet
-          Disable progress output
+          Disable progress output, limit console logger level to 'WARN' if 'RUSTUP_LOG' is unset
 
   -h, --help
           Print help