diff --git a/integrations/GA4/ECommerceEventConfig.js b/integrations/GA4/ECommerceEventConfig.js
index 7010bb6f1d..52fb36c157 100644
--- a/integrations/GA4/ECommerceEventConfig.js
+++ b/integrations/GA4/ECommerceEventConfig.js
@@ -261,6 +261,11 @@ const eventNamesConfigArray = [
     onlyIncludeParams: includeParams.CartShare,
   },
   //---------
+  {
+    src: ["group"],
+    dest: "join_group",
+    hasItem: false,
+  },
 ];
 
 export {
diff --git a/integrations/GA4/browser.js b/integrations/GA4/browser.js
index 4ec91ebb55..440fd7c216 100644
--- a/integrations/GA4/browser.js
+++ b/integrations/GA4/browser.js
@@ -19,6 +19,7 @@ export default class GA4 {
     this.sendUserId = config.sendUserId || false;
     this.blockPageView = config.blockPageViewEvent || false;
     this.extendPageViewParams = config.extendPageViewParams || false;
+    this.extendGroupPayload = config.extendGroupPayload || false;
     this.name = "GA4";
   }
 
@@ -215,4 +216,16 @@ export default class GA4 {
       window.gtag("event", "page_view", getPageViewProperty(pageProps));
     }
   }
+
+  group(rudderElement) {
+    const { groupId } = rudderElement.message;
+    const { traits } = rudderElement.message;
+
+    getDestinationEventName(rudderElement.message.type).forEach((events) => {
+      this.sendGAEvent(events.dest, {
+        group_id: groupId,
+        ...(this.extendGroupPayload ? traits : {}),
+      });
+    });
+  }
 }