diff --git a/lib/rspec/its.rb b/lib/rspec/its.rb
index 223606e..7217a94 100644
--- a/lib/rspec/its.rb
+++ b/lib/rspec/its.rb
@@ -112,7 +112,7 @@ def its(attribute, *options, &block)
           else
             attribute_chain = attribute.to_s.split('.')
             attribute_chain.inject(subject) do |inner_subject, attr|
-              inner_subject.send(attr)
+              inner_subject.public_send(attr)
             end
           end
         end
diff --git a/spec/rspec/its_spec.rb b/spec/rspec/its_spec.rb
index 4ba6422..e98ee35 100644
--- a/spec/rspec/its_spec.rb
+++ b/spec/rspec/its_spec.rb
@@ -211,6 +211,34 @@ def false_if_first_time
             expect(status).to eq(:passed)
           end
         end
+
+        describe "with private method" do
+          subject do
+            Class.new do
+              def name
+                private_name
+              end
+              private
+              def private_name
+                "John"
+              end
+            end.new
+          end
+
+          context "when referring indirectly" do
+            its(:name) { is_expected.to eq "John" }
+          end
+
+          context "when attempting to refer directly" do
+            context "it raises an error" do
+              its(:private_name) do
+                expect do
+                  should eq("John")
+                end.to raise_error(NoMethodError)
+              end
+            end
+          end
+        end
       end
     end
   end