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+.. post:: June 23, 2020
+   :tags: embed, sphinx, sphinx-extension, api
+   :author: Manuel
+   :location: BCN
+
+.. meta::
+   :description lang=en:
+      Read the Docs allows you to embed content from any of the projects we host.
+      This allows reuse of content across sites, making sure the content is always up to date.
+
+
+Embedding Content From Your Documentation
+=========================================
+
+We are excited to announce the release of content embedding.
+This allows users to embed content from any of the projects we host, *anywhere*.
+Our approach to embedding content is a very simple but powerful idea:
+*return the content of a specific section from a particular document in a project*.
+
+We have built an `Embed API`_ as the backend that powers this feature.
+On top of this API,
+we have built two improvements to the experience of our platform.
+
+.. _Embed API: https://docs.readthedocs.io/en/latest/api/v2.html#get--api-v2-embed-
+
+Contextualized tooltips on documentation pages
+----------------------------------------------
+
+Our first goal was adding extra context to a link within the same page.
+This helps the reader understand a concept,
+without switching context and jumping into another completely different page.
+
+Documentation is already full of links to additional content,
+and with the new Embed API that can return that exact content,
+we thought *let's add a tooltip with this content when the reader hovers the link!*
+That's how `sphinx-hoverxref`_ was born.
+
+``sphinx-hoverxref`` allows documentation authors to easily add these tooltips,
+customize their style, and decide which elements will show tooltips.
+We recommend `reading the docs`_ to see everything it can do. 
+
+.. figure:: /_static/sphinx-hoverxref-demo.gif
+
+  Example of ``sphinx-hoverxref`` on Read the Docs documentation.
+
+.. _sphinx-hoverxref: https://sphinx-hoverxref.readthedocs.io/
+.. _reading the docs: https://sphinx-hoverxref.readthedocs.io/
+
+Inline help on our application website
+--------------------------------------
+
+Adding too much copy in your application can be overwhelming to users,
+meaning they don't read it.
+We try to keep the application copy minimal, and link out to documentation when appropriate.
+This pattern has worked fine over time, but it has the same problem of context switching to a completely different page.
+
+Since we've started working on a new re-design of our entire application UI (more on this coming soon!),
+we added the usage of the Embed API to add this extra documentation.
+By adding a tooltip to our documentation links,
+we allow the user to maintain the content in our application but also learn more about the features they are using.
+
+In summary
+----------
+
+If you liked the Embed API and you would like to embed content from your documentation anywhere,
+you can `read its full documentation`_ to learn more about it.
+
+.. _read its full documentation: https://docs.readthedocs.io/en/stable/guides/embedding-content.html
+
+We think it's a super powerful feature and we encourage you to use the extension we built on top of it,
+or even better, build your own and share them with us!