diff --git a/sound/soc/soc-core.c b/sound/soc/soc-core.c
index c0bbcd9032613a..a2504d8c83d74d 100644
--- a/sound/soc/soc-core.c
+++ b/sound/soc/soc-core.c
@@ -1013,7 +1013,7 @@ static int soc_bind_dai_link(struct snd_soc_card *card,
 	cpu_dai_component.dai_name = dai_link->cpu_dai_name;
 	rtd->cpu_dai = snd_soc_find_dai(&cpu_dai_component);
 	if (!rtd->cpu_dai) {
-		dev_err(card->dev, "ASoC: CPU DAI %s not registered\n",
+		dev_info(card->dev, "ASoC: CPU DAI %s not registered - will retry\n",
 			dai_link->cpu_dai_name);
 		goto _err_defer;
 	}
@@ -1025,7 +1025,7 @@ static int soc_bind_dai_link(struct snd_soc_card *card,
 	for (i = 0; i < rtd->num_codecs; i++) {
 		codec_dais[i] = snd_soc_find_dai(&codecs[i]);
 		if (!codec_dais[i]) {
-			dev_err(card->dev, "ASoC: CODEC DAI %s not registered\n",
+			dev_info(card->dev, "ASoC: CODEC DAI %s not registered - will retry\n",
 				codecs[i].dai_name);
 			goto _err_defer;
 		}