diff --git a/tools/rapids-conda-retry b/tools/rapids-conda-retry
index 9ce59ca..78e25b2 100755
--- a/tools/rapids-conda-retry
+++ b/tools/rapids-conda-retry
@@ -67,7 +67,7 @@ condaCmd=${RAPIDS_CONDA_EXE:=conda}
 #    needToRetry: 1 if the command should be retried, 0 if it should not be
 function runConda {
     # shellcheck disable=SC2086
-    ${condaCmd} ${args} 2>&1| tee "${outfile}"
+    rapids-otel-wrap ${condaCmd} ${args} 2>&1| tee "${outfile}"
     exitcode=$?
     needToRetry=0
     needToClean=0
diff --git a/tools/rapids-get-pr-conda-artifact b/tools/rapids-get-pr-conda-artifact
index 3c3605d..2e9885b 100755
--- a/tools/rapids-get-pr-conda-artifact
+++ b/tools/rapids-get-pr-conda-artifact
@@ -33,4 +33,4 @@ if [[ -z "${commit}" ]]; then
     commit=$(git ls-remote https://github.com/rapidsai/"${repo}".git refs/heads/pull-request/"${pr}" | cut -c1-7)
 fi
 
-rapids-get-artifact "ci/${repo}/pull-request/${pr}/${commit}/${artifact_name}"
+rapids-otel-wrap rapids-get-artifact "ci/${repo}/pull-request/${pr}/${commit}/${artifact_name}"
diff --git a/tools/rapids-mamba-retry b/tools/rapids-mamba-retry
index 5db5d00..e9f2644 100755
--- a/tools/rapids-mamba-retry
+++ b/tools/rapids-mamba-retry
@@ -46,4 +46,4 @@ for arg in "$@"; do
    fi
 done
 
-rapids-conda-retry "$@"
+rapids-otel-wrap rapids-conda-retry "$@"
diff --git a/tools/rapids-otel-wrap b/tools/rapids-otel-wrap
new file mode 100755
index 0000000..565adb4
--- /dev/null
+++ b/tools/rapids-otel-wrap
@@ -0,0 +1,94 @@
+#!/bin/bash
+# Wraps arbitrary commands with arbitrary args. Emits an OpenTelemetry span for tracing the command
+#
+# To add metadata tags (attrs), set (or append to) the RAPIDS_OTEL_ATTRS str.
+# See https://github.com/equinix-labs/otel-cli?tab=readme-ov-file#header-and-attribute-formatting for details
+#
+#
+
+TIME_FORMAT="--rfc-3339=ns"
+
+# this cleanly sets up a tempdir for the fifo that we use to pass data out from subshell into our currrent one
+# https://unix.stackexchange.com/a/29918/34459
+tmpdir=
+cleanup () {
+  trap - EXIT
+  if [ -n "$tmpdir" ] ; then rm -rf "$tmpdir"; fi
+}
+tmpdir=$(mktemp -d)
+trap 'cleanup' EXIT
+trap 'cleanup HUP' HUP
+trap 'cleanup TERM' TERM
+trap 'cleanup INT' INT
+mkfifo "$tmpdir/pipe"
+mkfifo "$tmpdir/status_pipe"
+
+start=$(date ${TIME_FORMAT});
+
+RAPIDS_OTEL_SERVICE_NAME="${RAPIDS_OTEL_SERVICE_NAME:-${GITHUB_JOB:-"default-telemetry-service-name"}}"
+RAPIDS_OTEL_TRACES_EXPORTER="${RAPIDS_OTEL_TRACES_EXPORTER:-${RAPIDS_OTEL_EXPORTER:-"console"}}"
+RAPIDS_OTEL_METRICS_EXPORTER="${RAPIDS_OTEL_METRICS_EXPORTER:-${RAPIDS_OTEL_EXPORTER:-"console"}}"
+RAPIDS_OTEL_LOGS_EXPORTER="${RAPIDS_OTEL_LOGS_EXPORTER:-${RAPIDS_OTEL_EXPORTER:-"console"}}"
+OTEL_EXPORTER_OTLP_TRACES_ENDPOINT="${OTEL_EXPORTER_OTLP_TRACES_ENDPOINT:-${OTEL_EXPORTER_OTLP_ENDPOINT}/v1/traces}"
+OTEL_EXPORTER_OTLP_METRICS_ENDPOINT="${OTEL_EXPORTER_OTLP_METRICS_ENDPOINT:-${OTEL_EXPORTER_OTLP_ENDPOINT}/v1/metrics}"
+OTEL_EXPORTER_OTLP_LOGS_ENDPOINT="${OTEL_EXPORTER_OTLP_LOGS_ENDPOINT:-${OTEL_EXPORTER_OTLP_ENDPOINT}/v1/logs}"
+
+if [[ $(type otel-cli >/dev/null 2>&1) -eq 0 ]]; then
+    echo "Running command with OpenTelemetry instrumentation";
+    (
+        (
+            set -x
+            opentelemetry-instrument \
+                --service_name "${RAPIDS_OTEL_SERVICE_NAME}" \
+                --traces_exporter "${RAPIDS_OTEL_TRACES_EXPORTER}" \
+                --metrics_exporter "${RAPIDS_OTEL_METRICS_EXPORTER}" \
+                --logs_exporter "${RAPIDS_OTEL_LOGS_EXPORTER}" \
+                --exporter_otlp_traces_endpoint "${OTEL_EXPORTER_OTLP_TRACES_ENDPOINT}" \
+                --exporter_otlp_metrics_endpoint "${OTEL_EXPORTER_OTLP_METRICS_ENDPOINT}" \
+                --exporter_otlp_logs_endpoint "${OTEL_EXPORTER_OTLP_LOGS_ENDPOINT}" \
+                --exporter_otlp_protocol http/protobuf \
+                "$@" > "$tmpdir/pipe" 2>&1;
+        )
+        echo $? > "$tmpdir/status_pipe";
+    ) &
+else
+    echo "Skipping instrumentation, running \"${*}\"";
+    (
+        (
+            set -x
+            "$*" > "$tmpdir/pipe" 2>&1 ;
+        )
+        echo $? > "$tmpdir/status_pipe";
+    ) &
+fi
+
+echo "stdout/stderr from command:"
+while IFS= read -r line; do
+    echo "$line"
+done < "$tmpdir/pipe"
+RETURN_STATUS=$(<"$tmpdir/status_pipe")
+
+type otel-cli >/dev/null 2>&1 && {
+    if [ "${RAPIDS_OTEL_ATTRS}" != "" ]; then  \
+        attrs="--attrs $(sed "s/,//" <<< ${RAPIDS_OTEL_ATTRS})"; \
+    fi
+    if [ "${OTEL_EXPORTER_OTLP_HEADERS}" != "" ]; then \
+        headers="--otlp-headers ${OTEL_EXPORTER_OTLP_HEADERS}"; \
+    fi
+    # TRACEPARENT gets picked up as an env var automatically
+    # https://github.com/equinix-labs/otel-cli?tab=readme-ov-file#examples
+    set -x
+    otel-cli span -n "$1" -s "${RAPIDS_SERVICE_NAME}" \
+        --endpoint "${OTEL_EXPORTER_OTLP_TRACES_ENDPOINT}" \
+        --start "$start" --end "$(date ${TIME_FORMAT})" \
+        --protocol http/protobuf \
+        --status-code "${RETURN_STATUS}" \
+        --tls-ca-cert ${OTEL_EXPORTER_OTLP_CERTIFICATE} \
+        --tls-client-cert ${OTEL_EXPORTER_OTLP_CLIENT_CERTIFICATE} \
+        --tls-client-key ${OTEL_EXPORTER_OTLP_CLIENT_KEY} \
+        --tp-print \
+        ${attrs} ${headers}
+    set +x
+}
+cleanup "$@"
+exit "${RETURN_STATUS}"
diff --git a/tools/rapids-upload-conda-to-s3 b/tools/rapids-upload-conda-to-s3
index 91a049f..7db378d 100755
--- a/tools/rapids-upload-conda-to-s3
+++ b/tools/rapids-upload-conda-to-s3
@@ -30,4 +30,5 @@ pkg_name="$(rapids-package-name "$pkg_type")"
 # Where conda build artifacts are output
 path_to_tar_up="${RAPIDS_CONDA_BLD_OUTPUT_DIR}"
 
-rapids-upload-to-s3 "${pkg_name}" "${path_to_tar_up}"
+export RAPIDS_OTEL_ATTRS="${RAPIDS_OTEL_ATTRS:-},rapids_task=upload,rapids_package_name=${pkg_name}"
+rapids-otel-wrap rapids-upload-to-s3 "${pkg_name}" "${path_to_tar_up}"
diff --git a/tools/rapids-upload-wheels-to-s3 b/tools/rapids-upload-wheels-to-s3
index 9b35b39..1b096ac 100755
--- a/tools/rapids-upload-wheels-to-s3
+++ b/tools/rapids-upload-wheels-to-s3
@@ -20,4 +20,5 @@ if [ "${CI:-false}" = "false" ]; then
   exit 0
 fi
 
-rapids-upload-to-s3 "${pkg_name}" "$@"
+RAPIDS_OTEL_ATTRS="${RAPIDS_OTEL_ATTRS},rapids_task=upload,rapids_package_name=${pkg_name}" \
+    rapids-otel-wrap rapids-upload-to-s3 "${pkg_name}" "$@"