diff --git a/cpp/include/cudf/strings/string_view.cuh b/cpp/include/cudf/strings/string_view.cuh
index 29062167f11..2e9fa6513b6 100644
--- a/cpp/include/cudf/strings/string_view.cuh
+++ b/cpp/include/cudf/strings/string_view.cuh
@@ -1,5 +1,5 @@
 /*
- * Copyright (c) 2019-2022, NVIDIA CORPORATION.
+ * Copyright (c) 2019-2023, NVIDIA CORPORATION.
  *
  * Licensed under the Apache License, Version 2.0 (the "License");
  * you may not use this file except in compliance with the License.
@@ -121,6 +121,13 @@ __device__ inline string_view::const_iterator::const_iterator(const string_view&
 {
 }
 
+__device__ inline string_view::const_iterator::const_iterator(string_view const& str,
+                                                              size_type pos,
+                                                              size_type offset)
+  : p{str.data()}, bytes{str.size_bytes()}, char_pos{pos}, byte_pos{offset}
+{
+}
+
 __device__ inline string_view::const_iterator& string_view::const_iterator::operator++()
 {
   if (byte_pos < bytes)
@@ -244,7 +251,7 @@ __device__ inline string_view::const_iterator string_view::begin() const
 
 __device__ inline string_view::const_iterator string_view::end() const
 {
-  return const_iterator(*this, length());
+  return const_iterator(*this, length(), size_bytes());
 }
 // @endcond
 
@@ -338,11 +345,14 @@ __device__ inline size_type string_view::find_impl(const char* str,
                                                    size_type pos,
                                                    size_type count) const
 {
-  if (!str || pos < 0) return npos;
   auto const nchars = length();
+  if (!str || pos < 0 || pos > nchars) return npos;
   if (count < 0) count = nchars;
-  auto const spos = byte_offset(pos);
-  auto const epos = byte_offset(std::min(pos + count, nchars));
+
+  // use iterator to help reduce character/byte counting
+  auto itr        = begin() + pos;
+  auto const spos = itr.byte_offset();
+  auto const epos = ((pos + count) < nchars) ? (itr + count).byte_offset() : size_bytes();
 
   auto const find_length = (epos - spos) - bytes + 1;
 
@@ -352,7 +362,9 @@ __device__ inline size_type string_view::find_impl(const char* str,
     for (size_type jdx = 0; match && (jdx < bytes); ++jdx) {
       match = (ptr[jdx] == str[jdx]);
     }
-    if (match) { return character_offset(forward ? (idx + spos) : (epos - bytes - idx)); }
+    if (match) { return forward ? pos : character_offset(epos - bytes - idx); }
+    // use pos to record the current find position
+    pos += strings::detail::is_begin_utf8_char(*ptr);
     forward ? ++ptr : --ptr;
   }
   return npos;
diff --git a/cpp/include/cudf/strings/string_view.hpp b/cpp/include/cudf/strings/string_view.hpp
index 28f9d57e9bd..5a709447f0e 100644
--- a/cpp/include/cudf/strings/string_view.hpp
+++ b/cpp/include/cudf/strings/string_view.hpp
@@ -104,10 +104,12 @@ class string_view {
     [[nodiscard]] __device__ inline size_type byte_offset() const;
 
    private:
+    friend class string_view;
     const char* p{};
     size_type bytes{};
     size_type char_pos{};
     size_type byte_pos{};
+    __device__ inline const_iterator(string_view const& str, size_type pos, size_type offset);
     /// @endcond
   };
 
diff --git a/cpp/tests/strings/find_tests.cpp b/cpp/tests/strings/find_tests.cpp
index ea36f5280e9..bd336540e0c 100644
--- a/cpp/tests/strings/find_tests.cpp
+++ b/cpp/tests/strings/find_tests.cpp
@@ -17,6 +17,7 @@
 #include <cudf/column/column.hpp>
 #include <cudf/column/column_factories.hpp>
 #include <cudf/scalar/scalar.hpp>
+#include <cudf/strings/attributes.hpp>
 #include <cudf/strings/find.hpp>
 #include <cudf/strings/strings_column_view.hpp>
 
@@ -41,6 +42,8 @@ TEST_F(StringsFindTest, Find)
                                                              {1, 1, 0, 1, 1, 1});
     auto results = cudf::strings::find(strings_view, cudf::string_scalar("é"));
     CUDF_TEST_EXPECT_COLUMNS_EQUAL(*results, expected);
+    results = cudf::strings::rfind(strings_view, cudf::string_scalar("é"));
+    CUDF_TEST_EXPECT_COLUMNS_EQUAL(*results, expected);
   }
   {
     cudf::test::fixed_width_column_wrapper<int32_t> expected({3, -1, -1, 0, -1, -1},
@@ -211,6 +214,14 @@ TEST_F(StringsFindTest, EmptyTarget)
   CUDF_TEST_EXPECT_COLUMNS_EQUAL(*results, expected);
   results = cudf::strings::ends_with(strings_view, cudf::string_scalar(""));
   CUDF_TEST_EXPECT_COLUMNS_EQUAL(*results, expected);
+
+  cudf::test::fixed_width_column_wrapper<cudf::size_type> expected_find({0, 0, 0, 0, 0, 0},
+                                                                        {1, 1, 0, 1, 1, 1});
+  results = cudf::strings::find(strings_view, cudf::string_scalar(""));
+  CUDF_TEST_EXPECT_COLUMNS_EQUAL(*results, expected_find);
+  auto expected_rfind = cudf::strings::count_characters(strings_view);
+  results             = cudf::strings::rfind(strings_view, cudf::string_scalar(""));
+  CUDF_TEST_EXPECT_COLUMNS_EQUAL(*results, *expected_rfind);
 }
 
 TEST_F(StringsFindTest, AllEmpty)