diff --git a/docs/newbs_getting_started.md b/docs/newbs_getting_started.md
index 3cb63e569207..77dbc392dcce 100644
--- a/docs/newbs_getting_started.md
+++ b/docs/newbs_getting_started.md
@@ -50,7 +50,7 @@ Then run the following command:
 
 Install the QMK CLI by running:
 
-    python3 -m pip install qmk
+    PYTHONUTF8=1 python3 -m pip install qmk
 
 </details>