diff --git a/news/10148.deprecation.rst b/news/10148.deprecation.rst
new file mode 100644
index 00000000000..8e3ab145d6f
--- /dev/null
+++ b/news/10148.deprecation.rst
@@ -0,0 +1,2 @@
+Re-enable the "Value for ... does not match" location warnings to field a new
+round of feedback for the ``distutils``-``sysconfig`` transition.
diff --git a/src/pip/_internal/locations/__init__.py b/src/pip/_internal/locations/__init__.py
index 3acb51bc454..b0cf055404e 100644
--- a/src/pip/_internal/locations/__init__.py
+++ b/src/pip/_internal/locations/__init__.py
@@ -45,13 +45,13 @@ def _default_base(*, user: bool) -> str:
 def _warn_if_mismatch(old: pathlib.Path, new: pathlib.Path, *, key: str) -> bool:
     if old == new:
         return False
-    issue_url = "https://github.com/pypa/pip/issues/9617"
+    issue_url = "https://github.com/pypa/pip/issues/10148"
     message = (
         "Value for %s does not match. Please report this to <%s>"
         "\ndistutils: %s"
         "\nsysconfig: %s"
     )
-    logger.debug(message, key, issue_url, old, new)
+    logger.warning(message, key, issue_url, old, new)
     return True