diff --git a/modules/permutiveRtdProvider.md b/modules/permutiveRtdProvider.md index 9399dffab93..3cf3ed2b367 100644 --- a/modules/permutiveRtdProvider.md +++ b/modules/permutiveRtdProvider.md @@ -50,14 +50,15 @@ as well as enabling settings for specific use cases mentioned above (e.g. acbidd #### Context -Permutive is not listed as a TCF vendor as all data collection is on behalf of the publisher and based on consent the publisher has received from the user. -Rather than through the TCF framework, this consent is provided to Permutive when the user gives the relevant permissions on the publisher website which allow the Permutive SDK to run. -This means that if GDPR enforcement is configured _and_ the user consent isn’t given for Permutive to fire, no cohorts will populate. -As Prebid utilizes TCF vendor consent, for the Permutive RTD module to load, Permutive needs to be labeled within the Vendor Exceptions +While Permutive is listed as a TCF vendor (ID: 361), Permutive does not obtain consent directly from the TCF. As we act as a processor on behalf of our publishers consent is given to the Permutive SDK by the publisher, not by the [GDPR Consent Management Module](https://prebid-docs.atre.net/dev-docs/modules/consentManagement.html). + +This means that if GDPR enforcement is configured within the Permutive SDK _and_ the user consent isn’t given for Permutive to fire, no cohorts will populate. + +If you are also using the [TCF Control Module](https://docs.prebid.org/dev-docs/modules/tcfControl.html), in order to prevent Permutive from being blocked, it needs to be labeled within the Vendor Exceptions. #### Instructions -1. Publisher enables rules within Prebid GDPR module +1. Publisher enables rules within Prebid.js configuration. 2. Label Permutive as an exception, as shown below. ```javascript [