diff --git a/lib/plausible_web/components/billing.ex b/lib/plausible_web/components/billing.ex
index 33823e494286..d4abc1276f0e 100644
--- a/lib/plausible_web/components/billing.ex
+++ b/lib/plausible_web/components/billing.ex
@@ -50,7 +50,7 @@ defmodule PlausibleWeb.Components.Billing do
       not has_access? ->
         ~H"""
         <.notice class="rounded-t-md rounded-b-none" size={@size} {@rest}>
-          This account does not have access to <%= assigns.feature_mod.display_name() %>. To get access to this feature,
+          <%= account_label(@current_user, @billable_user) %> does not have access to <%= assigns.feature_mod.display_name() %>. To get access to this feature,
           <.upgrade_call_to_action current_user={@current_user} billable_user={@billable_user} />.
         </.notice>
         """
@@ -80,6 +80,18 @@ defmodule PlausibleWeb.Components.Billing do
 
   # credo:disable-for-next-line Credo.Check.Refactor.CyclomaticComplexity
   def limit_exceeded_notice(assigns) do
+    ~H"""
+    <.notice {@rest}>
+      <%= account_label(@current_user, @billable_user) %> is limited to <%= @limit %> <%= @resource %>. To increase this limit,
+      <.upgrade_call_to_action current_user={@current_user} billable_user={@billable_user} />.
+    </.notice>
+    """
+  end
+
+  attr(:current_user, :map)
+  attr(:billable_user, :map)
+
+  defp upgrade_call_to_action(assigns) do
     billable_user = Plausible.Users.with_subscription(assigns.billable_user)
 
     plan =
@@ -88,37 +100,28 @@ defmodule PlausibleWeb.Components.Billing do
     trial? = Plausible.Billing.on_trial?(assigns.billable_user)
     growth? = plan && plan.kind == :growth
 
-    if growth? || trial? do
-      ~H"""
-      <.notice {@rest}>
-        This account is limited to <%= @limit %> <%= @resource %>. To increase this limit,
-        <.upgrade_call_to_action current_user={@current_user} billable_user={@billable_user} />.
-      </.notice>
-      """
-    else
-      ~H"""
-      <.notice {@rest}>
-        Your account is limited to <%= @limit %> <%= @resource %>. To increase this limit, please contact support@plausible.io about the Enterprise plan
-      </.notice>
-      """
+    cond do
+      assigns.billable_user.id !== assigns.current_user.id ->
+        ~H"please reach out to the site owner to upgrade their subscription"
+
+      growth? || trial? ->
+        ~H"""
+        please
+        <.link class="underline inline-block" href={Plausible.Billing.upgrade_route_for(@current_user)}>
+          upgrade your subscription
+        </.link>
+        """
+
+      true ->
+        ~H"please contact support@plausible.io about the Enterprise plan"
     end
   end
 
-  attr(:current_user, :map)
-  attr(:billable_user, :map)
-
-  defp upgrade_call_to_action(assigns) do
-    if assigns.current_user.id == assigns.billable_user.id do
-      ~H"""
-      please
-      <.link class="underline" href={Plausible.Billing.upgrade_route_for(@current_user)}>
-        upgrade your subscription
-      </.link>
-      """
+  defp account_label(current_user, billable_user) do
+    if current_user.id == billable_user.id do
+      "Your account"
     else
-      ~H"""
-      please reach out to the site owner to upgrade their subscription
-      """
+      "The owner of this site"
     end
   end
 
diff --git a/lib/plausible_web/templates/site/new.html.heex b/lib/plausible_web/templates/site/new.html.heex
index a24059ff0adf..9ca83c02e718 100644
--- a/lib/plausible_web/templates/site/new.html.heex
+++ b/lib/plausible_web/templates/site/new.html.heex
@@ -3,6 +3,7 @@
     <h2 class="text-xl font-black dark:text-gray-100 mb-4">Your website details</h2>
 
     <PlausibleWeb.Components.Billing.limit_exceeded_notice
+      :if={Map.get(assigns, :is_at_limit, false)}
       current_user={@current_user}
       billable_user={@current_user}
       limit={Map.get(assigns, :site_limit, 0)}
diff --git a/test/plausible_web/components/billing_test.exs b/test/plausible_web/components/billing_test.exs
index 9880c64cc04f..befcf44e4e02 100644
--- a/test/plausible_web/components/billing_test.exs
+++ b/test/plausible_web/components/billing_test.exs
@@ -24,7 +24,7 @@ defmodule PlausibleWeb.Components.BillingTest do
         feature_mod: Plausible.Billing.Feature.Props
       )
 
-    assert rendered =~ "This account does not have access to Custom Properties"
+    assert rendered =~ "Your account does not have access to Custom Properties"
     assert rendered =~ "upgrade your subscription"
     assert rendered =~ "/billing/choose-plan"
   end
@@ -40,7 +40,7 @@ defmodule PlausibleWeb.Components.BillingTest do
         feature_mod: Plausible.Billing.Feature.Funnels
       )
 
-    assert rendered =~ "This account does not have access to Funnels"
+    assert rendered =~ "The owner of this site does not have access to Funnels"
     assert rendered =~ "please reach out to the site owner to upgrade their subscription"
   end
 
@@ -68,7 +68,7 @@ defmodule PlausibleWeb.Components.BillingTest do
         resource: "users"
       )
 
-    assert rendered =~ "This account is limited to 10 users. To increase this limit"
+    assert rendered =~ "Your account is limited to 10 users. To increase this limit"
     assert rendered =~ "upgrade your subscription"
     assert rendered =~ "/billing/choose-plan"
   end
@@ -84,7 +84,7 @@ defmodule PlausibleWeb.Components.BillingTest do
         resource: "users"
       )
 
-    assert rendered =~ "This account is limited to 10 users"
+    assert rendered =~ "The owner of this site is limited to 10 users"
     assert rendered =~ "please reach out to the site owner to upgrade their subscription"
   end
 
@@ -99,7 +99,7 @@ defmodule PlausibleWeb.Components.BillingTest do
         resource: "users"
       )
 
-    assert rendered =~ "This account is limited to 10 users"
+    assert rendered =~ "Your account is limited to 10 users"
     assert rendered =~ "upgrade your subscription"
     assert rendered =~ "/billing/choose-plan"
   end
@@ -119,8 +119,8 @@ defmodule PlausibleWeb.Components.BillingTest do
         resource: "users"
       )
 
-    assert rendered =~
-             "Your account is limited to 10 users. To increase this limit, please contact support@plausible.io about the Enterprise plan"
+    assert rendered =~ "Your account is limited to 10 users."
+    assert rendered =~ "please contact support@plausible.io about the Enterprise plan"
   end
 
   test "limit_exceeded_notice/1 when billable user is on a business plan displays support email" do
@@ -134,7 +134,7 @@ defmodule PlausibleWeb.Components.BillingTest do
         resource: "users"
       )
 
-    assert rendered =~
-             "Your account is limited to 10 users. To increase this limit, please contact support@plausible.io about the Enterprise plan"
+    assert rendered =~ "Your account is limited to 10 users."
+    assert rendered =~ "please contact support@plausible.io about the Enterprise plan"
   end
 end
diff --git a/test/plausible_web/controllers/site_controller_test.exs b/test/plausible_web/controllers/site_controller_test.exs
index 02bb23387437..e7d4319824c6 100644
--- a/test/plausible_web/controllers/site_controller_test.exs
+++ b/test/plausible_web/controllers/site_controller_test.exs
@@ -32,6 +32,21 @@ defmodule PlausibleWeb.SiteControllerTest do
 
       refute html_response(conn, 200) =~ "Add site info"
     end
+
+    test "does not display limit notice when user is on an enterprise plan", %{
+      conn: conn,
+      user: user
+    } do
+      ep = insert(:enterprise_plan, user: user)
+      insert(:subscription, user: user, paddle_plan_id: ep.paddle_plan_id)
+
+      insert(:site, members: [user])
+      insert(:site, members: [user])
+      insert(:site, members: [user])
+
+      conn = get(conn, "/sites/new")
+      refute html_response(conn, 200) =~ "is limited to"
+    end
   end
 
   describe "GET /sites" do
@@ -271,7 +286,7 @@ defmodule PlausibleWeb.SiteControllerTest do
         })
 
       assert html = html_response(conn, 200)
-      assert html =~ "This account is limited to 10 sites"
+      assert html =~ "Your account is limited to 10 sites"
       refute Repo.get_by(Plausible.Site, domain: "over-limit.example.com")
     end