diff --git a/core/src/uix/compiler/alpha.cljs b/core/src/uix/compiler/alpha.cljs
index cc48d706..0d5473a2 100644
--- a/core/src/uix/compiler/alpha.cljs
+++ b/core/src/uix/compiler/alpha.cljs
@@ -19,28 +19,43 @@
                              "Reagent element should be Hiccup wrapped with r/as-element, i.e. (r/as-element [" name-str "])")))))
   true)
 
+(defn- normalise-args [component-type js-props props-children]
+  (if (= 2 (.-length ^js props-children))
+    #js [component-type js-props (aget props-children 1)]
+    #js [component-type js-props]))
+
 (defn- uix-component-element [component-type ^js props-children children]
   (let [props (aget props-children 0)
         js-props (if-some [key (:key props)]
                    #js {:key key :argv (dissoc props :key)}
                    #js {:argv props})
-        args (if (= 2 (.-length props-children))
-               #js [component-type js-props (aget props-children 1)]
-               #js [component-type js-props])]
+        args (normalise-args component-type js-props props-children)]
     (.apply react/createElement nil (.concat args children))))
 
 (defn- react-component-element [component-type ^js props-children children]
   (let [js-props (-> (aget props-children 0)
                      (attrs/interpret-attrs #js [] true)
                      (aget 0))
-        args (if (= 2 (.-length props-children))
-               #js [component-type js-props (aget props-children 1)]
-               #js [component-type js-props])]
+        args (normalise-args component-type js-props props-children)]
+    (.apply react/createElement nil (.concat args children))))
+
+(defn- dynamic-element [component-type ^js props-children children]
+  (let [tag-id-class (attrs/parse-tag component-type)
+        js-props (-> (aget props-children 0)
+                     (attrs/interpret-attrs tag-id-class false)
+                     (aget 0))
+        tag (aget tag-id-class 0)
+        args (normalise-args tag js-props props-children)]
     (.apply react/createElement nil (.concat args children))))
 
 (defn component-element [^clj component-type props-children children]
   (when ^boolean goog.DEBUG
     (validate-component component-type))
-  (if (.-uix-component? component-type)
+  (cond
+    (.-uix-component? component-type)
     (uix-component-element component-type props-children children)
-    (react-component-element component-type props-children children)))
+
+    (keyword? component-type)
+    (dynamic-element component-type props-children children)
+
+    :else (react-component-element component-type props-children children)))
diff --git a/core/src/uix/compiler/attributes.cljs b/core/src/uix/compiler/attributes.cljs
index 6482216e..e136a353 100644
--- a/core/src/uix/compiler/attributes.cljs
+++ b/core/src/uix/compiler/attributes.cljs
@@ -129,7 +129,26 @@
   ([a b & rst]
    (reduce class-names (class-names a b) rst)))
 
-(defn set-id-class
+(def re-tag
+  "HyperScript tag pattern :div :div#id.class etc."
+  #"([^\.#]*)(?:#([^\.#]+))?(?:\.([^#]+))?")
+
+(defn parse-tag
+  "Takes HyperScript tag (:div#id.class) and returns parsed tag, id and class fields,
+  and boolean indicating if tag name is a custom element (a custom DOM element that has hyphen in the name)"
+  [tag]
+  (let [tag-str (name tag)]
+    (when (and (not (re-matches re-tag tag-str))
+               (re-find #"[#\.]" tag-str))
+      ;; Throwing NPE here because shadow catches those to bring up error view in a browser
+      (throw (js/Error. (str "Invalid tag name (found: " tag-str "). Make sure that the name matches the format and ordering is correct `:tag#id.class`"))))
+    (let [[tag id class-name] (next (re-matches re-tag tag-str))
+          tag (if (= "" tag) "div" tag)
+          class-name (when-not (nil? class-name)
+                       (str/replace class-name #"\." " "))]
+      #js [tag id class-name (some? (re-find #"-" tag))])))
+
+(defn- set-id-class
   "Takes attributes map and parsed tag, and returns attributes merged with class names and id"
   [props id-class]
   (let [props-class (get props :class)
diff --git a/core/test/uix/core_test.cljs b/core/test/uix/core_test.cljs
index 511c6cdf..034a25ce 100644
--- a/core/test/uix/core_test.cljs
+++ b/core/test/uix/core_test.cljs
@@ -186,5 +186,27 @@
     (is (= "HELLO! 2" (.-textContent root)))
     (react-dom/unmountComponentAtNode root)))
 
+(defui dyn-uix-comp [props]
+  ($ :button props))
+
+(defn dyn-react-comp [^js props]
+  ($ :button
+     {:title (.-title props)
+      :children (.-children props)}))
+
+(deftest test-dynamic-element
+  (testing "dynamic element as a keyword"
+    (let [as :button#btn.action]
+      (is (= "<button title=\"hey\" id=\"btn\" class=\"action\">hey</button>"
+             (t/as-string ($ as {:title "hey"} "hey"))))))
+  (testing "dynamic element as uix component"
+    (let [as dyn-uix-comp]
+      (is (= "<button title=\"hey\">hey</button>"
+             (t/as-string ($ as {:title "hey"} "hey"))))))
+  (testing "dynamic element as react component"
+    (let [as dyn-react-comp]
+      (is (= "<button title=\"hey\">hey</button>"
+             (t/as-string ($ as {:title "hey"} "hey")))))))
+
 (defn -main []
   (run-tests))