diff --git a/doc/source/whatsnew/v0.17.1.txt b/doc/source/whatsnew/v0.17.1.txt
index 1eff7d01d9d91..b9e674c819e49 100755
--- a/doc/source/whatsnew/v0.17.1.txt
+++ b/doc/source/whatsnew/v0.17.1.txt
@@ -43,6 +43,8 @@ API changes
 Deprecations
 ^^^^^^^^^^^^
 
+- The ``pandas.io.ga`` module which implements ``google-analytics`` support is deprecated and will be removed in a future version (:issue:`11308`)
+
 .. _whatsnew_0171.performance:
 
 Performance Improvements
diff --git a/pandas/io/ga.py b/pandas/io/ga.py
index b6b4081e3650f..5525b34951524 100644
--- a/pandas/io/ga.py
+++ b/pandas/io/ga.py
@@ -4,6 +4,13 @@
 3. Goto APIs and register for OAuth2.0 for installed applications
 4. Download JSON secret file and move into same directory as this file
 """
+
+# GH11038
+import warnings
+warnings.warn("The pandas.io.ga module is deprecated and will be "
+              "removed in a future version.",
+              FutureWarning, stacklevel=2)
+
 from datetime import datetime
 import re
 from pandas import compat