Nakamoto & sBTC Launch Comms WG: Intro Thread

[RickSebastiaan]

👋 Introduction:

GM! This working group focuses on the global communications planning for the Nakamoto & sBTC releases. The main purpose is to set up a consistent communication strategy to help guide the ecosystem in maximizing the impact of these two major upcoming releases.

🎯 Objective & Scope:

• Determine an ecosystem-wide communication strategy and establish communications goals for the Nakamoto & sBTC releases
• Amplify the core narrative for the Nakamoto & sBTC releases to support Stacks awareness and traction
• Create and maintain a high-level comms schedule for the Nakamoto & sBTC releases
• Identify resources to support launch communications and coordinate with contributors

📦 Deliverables:

This working group aims to deliver the communication strategy and execution of amplification efforts for the following milestones:

• sBTC Tesntet Program
• sBTC Developer Release
• Nakamoto Testnet Program
• Nakamoto Developer Release
• Nakamoto Mainnet Launch
• sBTC Mainnet Launch
• TBD: The degree to which this WG is able to/will support GTM efforts of individuals apps and teams in the interest of a successful launch. This will be resource and bandwidth dependent, but is an area the WG would ideally like to encourage high-quality execution.

In addition, this Working Group will become responsible for ensuring the Nakamoto and sBTC roadmaps and timelines are regularly updated.

What defines a communication strategy and amplification efforts

1. Communication Strategy:
   • Goals, Objectives & Target Audience
   • Key Messages for each channels and Platform
   • Content Creation: Planning for the creation and distribution of content. This may include blog posts, videos, infographics, reports, or press releases.
2. Amplification Efforts:
   • Social Media
   • Content Syndication: Distributing content on various websites or platforms to increase visibility and reach.
   • Email
   • Public Relations (PR): Engaging with media outlets, journalists, and influencers to gain media coverage and wider exposure.
   • Partnerships and Collaborations: Partnering with other organizations or brands to cross-promote content and messages.
   • Employee & Ecosystem Advocacy: Encouraging and enabling employees and ecosystem-wide builders to share the core narrative and content on their personal social media channels.
   • Analytics and Data Analysis: Constantly monitoring and analyzing data to gauge the success of amplification efforts and make data-driven adjustments.

📅 Timeline

The comms strategy and execution for each milestone depends on when these occur, which is highly dependent on other working groups. It is the responsibility of this Working Group to remain in close contact with these and other contributors and fit the best communications-related outcomes into the available schedules and in line with available resources. Bi-weekly updates will give more clarity on timelines and deadlines for the working group.

👑 Lead

@cuevasm (Mitchell Cuevas)

🤝 Team

@RickSebastiaan
@jennymith
@andrerserrano
@clairetopalian
@The-advisor-btc
@DekaDub
Elena Giralt
@pstan26

🗣️ Meeting schedule and format:

A weekly meeting will be added to the calendar on November 1. If you're interested in joining the Working Group, please email mitchell @ stacks.org.

✍ Additional Context:
Given the nature many communications arrangements and the nature of partnerships likely involved in these efforts, it will not be possible to keep all the work for the WG public. A high-level roadmap schedule will be regularly updated, but the details and timing of specific communications will not as to reserve the maximum opportunities for exclusives and to respect marketing/comms norms with the channels and outlets we're likely to work with. If there are specific questions, community members are welcome to get in touch with the Working Group and see if more detail can be provided.