diff --git a/aries_cloudagent/protocols/issue_credential/v2_0/messages/cred_ex_record_webhook.py b/aries_cloudagent/protocols/issue_credential/v2_0/messages/cred_ex_record_webhook.py
index ef71eded68..aca1a4c39c 100644
--- a/aries_cloudagent/protocols/issue_credential/v2_0/messages/cred_ex_record_webhook.py
+++ b/aries_cloudagent/protocols/issue_credential/v2_0/messages/cred_ex_record_webhook.py
@@ -23,6 +23,7 @@ class V20CredExRecordWebhook:
         "credential_definition_id",
         "schema_id",
         "credential_id",
+        "by_format",
         "trace",
         "public_did",
         "cred_id_stored",
diff --git a/aries_cloudagent/protocols/issue_credential/v2_0/models/cred_ex_record.py b/aries_cloudagent/protocols/issue_credential/v2_0/models/cred_ex_record.py
index 1eece14bac..b6a68d8419 100644
--- a/aries_cloudagent/protocols/issue_credential/v2_0/models/cred_ex_record.py
+++ b/aries_cloudagent/protocols/issue_credential/v2_0/models/cred_ex_record.py
@@ -197,11 +197,11 @@ async def emit_event(self, session: ProfileSession, payload: Any = None):
         else:
             topic = f"{self.EVENT_NAMESPACE}::{self.RECORD_TOPIC}"
 
-        if session.profile.settings.get("debug.webhooks"):
-            if not payload:
-                payload = self.serialize()
+        # serialize payload before checking for webhook contents
+        if not payload:
+            payload = self.serialize()
         else:
-            payload = V20CredExRecordWebhook(**self.__dict__)
+            payload = V20CredExRecordWebhook(**payload)
             payload = payload.__dict__
 
         await session.profile.notify(topic, payload)
diff --git a/demo/run_bdd b/demo/run_bdd
index 8b4c602818..01b3314d52 100755
--- a/demo/run_bdd
+++ b/demo/run_bdd
@@ -210,6 +210,9 @@ fi
 if ! [ -z "$WEBHOOK_TARGET" ]; then
   DOCKER_ENV="${DOCKER_ENV} -e WEBHOOK_TARGET=${WEBHOOK_TARGET}"
 fi
+if ! [ -z "$ACAPY_DEBUG_WEBHOOKS" ]; then
+  DOCKER_ENV="${DOCKER_ENV} -e ACAPY_DEBUG_WEBHOOKS=${ACAPY_DEBUG_WEBHOOKS}"
+fi
 # if $TAILS_NETWORK is specified it will override any previously specified $DOCKER_NET
 if ! [ -z "$TAILS_NETWORK" ]; then
   DOCKER_NET="${TAILS_NETWORK}"