diff --git a/app/views/admin/enterprises/form/_social.html.haml b/app/views/admin/enterprises/form/_social.html.haml
index 1e5459d8c414..0df88d7d4677 100644
--- a/app/views/admin/enterprises/form/_social.html.haml
+++ b/app/views/admin/enterprises/form/_social.html.haml
@@ -12,7 +12,7 @@
   .alpha.three.columns
     = f.label :linkedin, 'LinkedIn'
   .omega.eight.columns
-    = f.text_field :linkedin
+    = f.text_field :linkedin, { placeholder: t('.linkedin_placeholder') }
 .row
   .alpha.three.columns
     = f.label :twitter
diff --git a/config/locales/en.yml b/config/locales/en.yml
index 223a06709043..c8edc753f701 100644
--- a/config/locales/en.yml
+++ b/config/locales/en.yml
@@ -768,8 +768,8 @@ en:
         social:
           twitter_placeholder: eg. @the_prof
           instagram_placeholder: eg. @the_prof
-          facebook_placeholder: "eg. www.facebook.com/PageNameHere"
-          linkedin_placeholder: "eg. www.linkedin.com/in/YourNameHere"
+          facebook_placeholder: eg. www.facebook.com/PageNameHere
+          linkedin_placeholder: eg. www.linkedin.com/in/YourNameHere
         stripe_connect:
           connect_with_stripe: "Connect with Stripe"
           stripe_connect_intro: "To accept payments using credit card, you will need to connect your stripe account to the Open Food Network. Use the button to the right to get started."