diff --git a/Makefile b/Makefile
index 8fc92be..1c68427 100644
--- a/Makefile
+++ b/Makefile
@@ -32,7 +32,7 @@ requirements:
 	pip-sync requirements/docs.txt
 
 serve_docs: ## serve the built docs locally to preview the site in the browser
-	sphinx-autobuild docs $(BUILDDIR)/html
+	sphinx-autobuild docs/source $(BUILDDIR)/html
 
 # Catch-all target: route all unknown targets to Sphinx using the new
 # "make mode" option.  $(O) is meant as a shortcut for $(SPHINXOPTS).
diff --git a/docs/source/_static/open-edx-logo-color.png b/docs/source/_static/open-edx-logo-color.png
new file mode 100644
index 0000000..2d1612e
Binary files /dev/null and b/docs/source/_static/open-edx-logo-color.png differ